Senior Social Media Manager, Publishing & Programming

How You Will Make an Impact

Frida is seeking a Social Content Lead, Publishing & Programming to join our Content & Social team. Reporting to the Senior Director of Content & Social Strategy, this person owns the operational system behind social: publishing, programming, calendars, campaign execution, creator/UGC intake, reporting, asset routing, and always‑on content planning. The Social Content Lead, Publishing & Programming will thrive in a dynamic, fast‑paced, and entrepreneurial environment.

• Own and manage social publishing calendars across Frida Baby, Frida Mom, Frida Fertility, Frida Kids, and future brand extensions
• Translate business priorities, launches, campaigns, retail moments, partnerships, cultural moments, and audience insights into social programming plans
• Develop monthly, quarterly, and campaign‑level programming plans
• Build and maintain recurring content franchises, series, and editorial formats
• Ensure content is distributed strategically across channels based on platform‑specific behaviors
• Manage publishing cadence and channel health across all owned social platforms
• Ensure Frida never goes dark or operates without a clear 30‑day content plan

• Partner with the Senior Director of Content & Social Strategy to execute channel strategies
• Translate social strategy into weekly and monthly publishing plans
• Build content calendars around category moments, product stories, launch priorities, creator content, community insights, and performance learnings
• Help identify new content opportunities based on audience behavior, platform trends, cultural signals, and business priorities
• Coordinate launch and campaign execution so every product gets its own story, world, and content mix
• Partner with Creative and Production teams to ensure content aligns with channel objectives
• Help create repeatable systems for serialized formats, recurring franchises, and always‑on social storytelling

• Partner with the social, influencer, creator, PR, and brand teams to organize creator, influencer, UGC, internal content, and campaign assets into one unified calendar
• Route assets between creative, copy, design, video, creator, influencer, and brand teams
• Help prioritize content opportunities across launches, retail moments, partnerships, activations, creator programs, and campaigns
• Ensure every content input has a clear role in the broader publishing system

• Own Dash Social publishing, tagging, reporting, and performance recaps
• Monitor content performance and identify actionable insights
• Analyze engagement, retention, saves, shares, watch time, audience growth, and channel health
• Continuously optimize publishing strategies based on platform signals and audience behavior
• Provide weekly and monthly reporting with clear recommendations
• Identify content gaps, operational blockers, and opportunities to move faster

• Help build content hygiene systems, including tagging, archiving, play listing, highlights, and digital footprint cleanup
• Support social listening workflows and ensure audience insights are fed back into programming
• Maintain strong visibility across what is live, what is scheduled, what is in development, and what is missing
• Create scalable workflows that allow the team to operate with speed, consistency, and clarity

• Partner with Brand Marketing, Creative, Influencer, PR, Paid Media, Analytics, E‑Comm, and Product Marketing teams
• Ensure social content supports broader business, launch, retail, campaign, and marketing objectives
• Act as a key stakeholder in social planning discussions
• Help Frida operate with the rigor of a modern digital publisher rather than a traditional brand social team

• 4–7+ years in social media, editorial content, content operations, audience development, editorial programming, or social production
• Experience inside a fast‑paced social‑first brand, media company, publisher, sports team, creator studio, entertainment brand, or culturally relevant consumer brand
• Strong experience managing publishing calendars and social workflows…