Social Media Growth Manager

Senior Social Media Growth Manager – Miami, FL

Le Marinier is a fast‑growing premium sea‑salt brand seeking an experienced and highly driven Senior Social Media Growth Manager to lead and scale our Tik Tok and Instagram presence.

• Develop and execute the overall Tik Tok and Instagram growth strategy
• Manage and grow the brand’s social media channels daily
• Create, oversee, and optimize short‑form video content for engagement and growth
• Build scalable content systems and posting schedules
• Identify viral trends, content opportunities, and platform growth strategies
• Recruit, manage, and coordinate influencers, creators, and UGC contributors
• Train creators and influencers on brand messaging, positioning, and content style
• Lead influencer outreach and partnership campaigns
• Monitor analytics, engagement, follower growth, and performance metrics
• Continuously test and improve content strategy based on platform performance
• Collaborate with internal teams on product launches, campaigns, and brand initiatives
• Help position Le Marinier as a leading lifestyle and food brand on social media

• Proven experience significantly growing Tik Tok and/or Instagram accounts for brands
• Strong understanding of social media growth strategy and platform algorithms
• Experience managing influencer marketing campaigns and creator relationships
• Strong short‑form video production and editing skills
• Ability to independently manage content strategy and execution
• Strong understanding of audience psychology, engagement, and viral content
• Highly organized, proactive, and results‑oriented

• Experience growing food, wellness, lifestyle, or consumer product brands
• Experience scaling accounts to large followings and high engagement levels
• Experience with Tik Tok Shop, affiliate marketing, or paid social campaigns
• Experience managing teams of creators or freelancers

Competitive salary based on experience.

Performance‑based bonuses tied to growth, engagement, and business performance.

Opportunity to grow into a senior leadership role within a rapidly expanding brand.