Product Marketing Manager

Miami, Florida (Hybrid) | $140,000 to $175,000

This is a high-impact Product Marketing Manager role with a well-established mobile gaming studio embarking on its next phase of growth. You will take ownership of a flagship title with a global player base and play a pivotal role in shaping its go‑to‑market strategy, player engagement, and long‑term commercial success.

They are an established mobile entertainment studio with a globally recognised portfolio and millions of players worldwide. Backed by a larger international gaming group, they combine the agility of a smaller team with the support and resources of a broader network. Their focus is on delivering creative, player‑first experiences within the casual and simulation gaming space. The business is now investing in scaling its core franchise through enhanced live operations, international expansion, and more sophisticated marketing strategies.

You will own the end-to-end product marketing strategy for a leading mobile title, acting as the central link between product, data, and growth functions. This role blends strategic planning with hands‑on execution, with a strong emphasis on data‑driven decision making.

Key responsibilities include:

• Define and execute a full‑funnel go‑to‑market strategy to drive player acquisition, engagement, and retention
• Use data, user research, and community insights to refine targeting and identify growth opportunities
• Lead marketing activations across channels including user acquisition, social, partnerships, and live events
• Shape product positioning and messaging to align with ongoing content releases and feature updates
• Partner closely with product, design, paid media, and analytics teams to deliver cohesive campaigns
• Optimise performance across the app store funnel, lifecycle marketing, and in‑game events
• Measure campaign effectiveness through incrementality analysis, marketing mix modelling, and performance metrics
• Contribute to product strategy by translating player behaviour and feedback into actionable insights

• Strong commercial experience in product marketing within mobile gaming, apps, or digital entertainment
• Proven ability to build and deliver go‑to‑market strategies that drive measurable growth
• Deep understanding of performance marketing metrics such as LTV, retention, ROAS, and acquisition funnels
• Experience working cross‑functionally with product, data, and creative teams
• Ability to turn complex data into clear, actionable strategies
• Track record of delivering successful marketing activations across multiple channels
• Experience with lifecycle marketing, re‑engagement campaigns, or community‑led growth
• Interest in leveraging new tools and technologies, including AI, to improve marketing effectiveness

• Opportunity to take full ownership of a high‑profile product’s marketing strategy
• Clear progression path with scope to grow into a leadership role
• Collaborative, fast‑paced environment with strong cross‑functional exposure
• Backing from an established global gaming group with ongoing investment in growth