Senior Account Director, Client Leadership

About Criterion Global

Criterion Global is a paid media agency for companies managing growth across markets, brands, and channels. Privately held and founder-owned, Criterion Global is not tied to a holding-company network, media reseller, or preferred vendor stack. That matters when the job is to find duplicate spend, challenge inherited plans, and make media decisions in the interest of enterprise value.

We help companies expand into new markets with speed, rigor, and local intelligence. Our clients work with us because we combine senior-level thinking, agile global coverage, and hands‑on execution across digital, TV, CTV, OOH, and sponsorship‑led media.

Location: Miami, Florida strongly preferred

Employment Type: Full-time

Compensation: $135,000–$155,000 base salary, plus performance‑based bonus

Work Authorization: Candidates must be legally authorized to work in the United States.

We are seeking a senior agency leader to own and grow a portfolio of sophisticated client relationships.

The Senior Account Director, Client Leadership sits at the intersection of client strategy, media, commercial leadership, and agency operations. This person will be responsible for understanding the client’s business deeply, ensuring that the agency’s work is excellent, anticipating problems before they become problems, and helping both clients and internal teams make better decisions.

This is a senior role for someone approaching Group Account Director level: an independent client leader who can manage complex relationships, lead cross‑functional agency teams, contribute meaningfully to strategy, and command the confidence of senior client stakeholders.

The right candidate will be able to move comfortably between a CEO‑level business question, a CMO’s investment decision, a campaign performance discussion, a difficult scope conversation, and the practical details required to make sure work gets delivered properly.

• Own senior relationships across a portfolio of agency clients and become a trusted strategic partner to client leadership.
• Develop a deep understanding of each client’s business model, commercial priorities, competitive environment, internal stakeholders, and growth objectives.
• Lead client meetings, quarterly business reviews, annual planning processes, campaign recaps, and strategic working sessions.
• Ensure that every client interaction moves the work forward and that presentations, meetings, and reports answer the questions that matter.
• Anticipate client needs, identify opportunities and risks early, and establish clear paths toward decisions.
• Navigate difficult conversations with candor, judgment, and professionalism.
• Build strong relationships across client organizations—not only with the agency’s primary day‑to‑day contact.

• Work closely with strategy, planning, performance, activation, analytics, finance, and ad operations teams to turn business objectives into actionable media programs.
• Maintain sufficient media fluency to challenge recommendations, ask strong questions, recognize strategic gaps, and ensure that execution remains connected to the client’s business goals.
• Help clients understand the role of different media channels and how investments work together across the customer journey.
• Partner with strategic and activation leads on budget allocation, audience strategy, geographic priorities, measurement frameworks, optimization decisions, and post‑campaign learning agendas.
• Ensure that reporting emphasizes implications, learning, and next actions—not simply campaign activity.

• Own the overall health of assigned client relationships, including retention, growth, scope management, profitability, and client satisfaction.
• Understand contracted scope and identify scope expansion or scope‑creep issues early.
• Work with agency leadership to develop proposals, scopes of work, annual renewals, and expanded engagements.
• Identify organic growth opportunities based on genuine client needs and agency capabilities.
• Ensure internal resources are aligned appropriately with client requirements and commercial realities.
• Contribute…