Brand Manager- CAZADORES

Are you a creative brand builder with a passion for innovation and a love for tequila? We’re looking for a Brand Manager to lead the charge on launching exciting new products and driving unforgettable consumer experiences for Tequila CAZADORES in North America. In this role, you’ll bring bold ideas to life—from new flavor concepts to in-market activations—while working with an amazing team across marketing, commercial, and agency partners.

If you're someone who thrives on turning insights into action, loves seeing big ideas hit the shelves (and the bars), and wants to shape the future of a legendary brand, we want to hear from you! You will be based in Miami, Florida.

ABOUT YOU

You’re a creative, driven marketer who thrives on turning bold ideas into standout brand experiences. With a passion for innovation and a talent for collaboration, you bring energy, strategic focus, and a hands‑on mindset to every project. You're excited to shape what’s next for a legendary brand and deliver real impact in the market.

With our consumer at the heart, your key focus will be.

• Contribute to the development and execution of in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
• Assist in conducting the situation assessment of Tequila CAZADORES (and other Agave brands as required), contributing to defining any related “Jobs to be Done” each year as part of the Integrated Activity Planning (IAP) Process.
• Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.
• Support and drive Joint Business Planning with commercial and CP&A teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success.
• Partner with the Multicultural Accelerator team to assist in the development of Tequila CAZADORES’ Multicultural Strategy & lead its execution, charting the path forward for the brand to meaningfully and inclusively engage in diverse communities including, but not limited to, Mexican Americans, African-Americans, etc.
• Support the Global Senior Brand Director with the refinement of Tequila CAZADORES’ role within the broader Global and local market agave portfolio strategies, including the development of tools to support commercial and advocacy Agave portfolio work streams.

• Support the Tequila CAZADORES’ Culture & Partnerships agenda, creating opportunities to further integrate the brand into culture and drive its relevance and modernity.
• Coordinate with the PR Agency and work closely with other partner agencies to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in‑market.
• Support and coordinate Advocacy & On‑Premise strategy and programming, partnering with Brand Ambassadors, Agave Masters, and Advocacy Customer Marketing to deliver best‑in‑class programming for NAM.
• Support the Global Senior Brand Director of Tequila CAZADORES & Agave with global market work streams, including Global Toolkits and creative assets, on‑boarding materials, etc.

• Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities (M&E), robust program plans, and strong assets to drive brand equity.
• Support in monthly and quarterly cross‑functional business performance analysis that unlocks actionable insights & serve as a central brand champion for program M&E.
• Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we…