WRG Marketing Manager

As the Marketing Manager, you will lead the development and execution of strategic marketing plans to enhance brand awareness, attract and retain customers, and boost company revenue. Your role is critical in implementing innovative marketing strategies and driving business development efforts to achieve our organizational goals.

As a team member of The Water Restoration Group, you are expected to understand and support the mission statement of the company and practice our GREAT values every day. These values include greeting and smiling; showing respect with name recognition and eye contact; accepting the empowerment to exceed everyone's expectations and showing enthusiasm for your position and duties; being accountable to show a positive attitude and accountable for your actions;

and being trustworthy in your duties and transparent in everything you do. These are our GREAT values and part of your work practices and expected as part of your daily activities while working at WRG.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Develop and deploy impactful marketing campaigns from concept through to execution, leveraging traditional marketing, SEO, digital ads, email marketing, social media, events, seminars, PR, and brand media management.
• Compose, edit, and post engaging online content on the company’s website and manage social media accounts across platforms like Facebook, Instagram, and Linked In.
• Measure, analyze, and report on the performance of all marketing campaigns, gaining insights to refine strategies and achieve marketing goals.

• Lead the creation of marketing materials, including point-of-sale materials, packaging, and literature for exhibitions, trade shows, and corporate events.
• Own and guide the marketing calendar, ensuring timely and effective execution of marketing strategies and campaigns.
• Direct the entire brand management process, enhancing brand visibility and consistency across all markets and media.

• Develop a comprehensive content strategy aligned with short-term and long-term marketing goals, collaborating closely with the Sales Manager to ensure cohesion.
• Oversee and produce content for various platforms, ensuring alignment with brand voice and marketing targets.
• Manage SEO strategies and Google AdWords campaigns to enhance online presence and drive website traffic.

• Conduct in-depth market research to gather insights on customer preferences and market trends. Stay updated with competitors' strategies and industry advancements to ensure our marketing strategies are competitive and innovative.

• Monthly:
  Schedule social media posts, analyze marketing data, and prepare detailed marketing reports.
• Weekly:
  Monitor ongoing campaigns, engage with social media audiences, plan upcoming content, and perform competitor analysis.
• Daily:
  Create content for multiple channels, manage email marketing initiatives, ensure website content is current, and conduct continuous market research.

• Design and produce flyers, social media posts, and marketing materials using tools like Adobe and Canva.
• Coordinate company newsletters, gathering content and managing distribution.
• Support onsite production by capturing photos and videos for marketing use.
• Must be proactive, self‑directed, and highly motivated.
• Ability to make timely and effective decisions.
• Ability to analyze processes and resolve problems.
• Ability to maintain flexibility and creativity in a variety of situations.
• Ability to maintain confidentiality.
• Ability to effectively communicate with a diverse workforce.

This position does not have supervisory responsibilities.

The job operates in a professional office environment and will include off‑site location visits and some outdoor exposure when visiting clients. Moderate noise level. This role routinely uses standard office equipment.

The physical demands described here represent those that must be met by an…