Manager, Content & Video Strategy

Location:

United States of America – Texas

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call “the connected workforce.”

We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output.

Decision‑making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With an AI powered platform, nearly 2000 plants and over 500,000 users, Redzone is changing the way people work – one plant at a time.

Redzone is seeking a strategic, video‑forward content leader to scale our digital presence and drive discoverability across organic and owned channels. As Manager, Content & Video Strategy, you will shape how Redzone shows up across You Tube, Linked In, Meta, and X — transforming existing content into platform‑native formats that build audience, generate pipeline, and fuel both SEO and Answer Engine Optimization (AEO).

You are the content strategist who knows what works on each channel, how to adapt assets for maximum reach, and how to build a content engine that compounds over time. You will work cross‑functionally with Product Marketing, Field Marketing, and Digital to ensure every piece of content is working as hard as possible across the funnel.

This position is Full‑Time, Exempt, Remote‑based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

Content & Channel Strategy: Define the content mix and publishing cadence across You Tube, Linked In, Meta, and X. Translate existing assets — webinars, customer stories, product demos, blog posts — into platform‑optimized formats that drive engagement and reach.

Social Media Management: Own the day‑to‑day strategy, creation, and execution across all organic social channels to cultivate a highly active online presence. You will craft compelling, platform‑specific content designed to rapidly accelerate follower growth, spark meaningful conversations, and foster a tightly knit community.

Video Strategy & Production Oversight: Lead Redzone's video content strategy with a strong point of view on format, storytelling, and platform performance. Partner with internal teams and external vendors to ensure video is a first‑class format in our content mix. Own You Tube channel growth including SEO, thumbnails, playlists, and watch time optimization.

ABM Content Support: Develop targeted content and channel strategies that support account‑based marketing motions. Understand how to tailor messaging and format for specific segments, verticals, and accounts.

Media Sponsor ships: Support evaluation and execution of media sponsor ships and editorial partnerships. Work with Paid Media to develop content strategies that maximize Redzone's presence and ROI within sponsored placements.

Event Content Amplification: Extend the reach of major events (Pack Expo, Champions of Manufacturing) through pre‑, during‑, and post‑event content programs across owned and social channels.

AI‑Native Workflows: Leverage AI tools to scale content adaptation, channel optimization, and performance reporting — enabling the team to do more with less.

• 5+ years in B2B content strategy, digital marketing, or social media — ideally in SaaS or industrial tech.
• Demonstrated expertise in video strategy and channel growth, including You Tube.
• Deep understanding of organic social platform dynamics across Linked In, Meta, and X.
• Experience supporting ABM programs…