Distribution & Growth Lead

Distribution & Growth Lead

Our client, a rapidly scaling consumer digital platform, is seeking a strategic, execution-oriented growth leader to own audience acquisition and distribution. This role sits at the intersection of growth marketing, automation, and AI-enabled workflows — building scalable acquisition systems across paid, organic, and partnership channels while continuously improving efficiency through experimentation and tooling.

Key Responsibilities

• Own paid acquisition strategy across major social and mobile channels, including budget allocation, performance optimization, and testing frameworks for creative, messaging, and audience segmentation
• Build AI-assisted workflows for reporting, campaign analysis, and creative iteration; develop internal automations/tooling that improve marketing scalability
• Identify and develop partnerships, creator relationships, and nontraditional channels to expand top-of-funnel reach
• Own SEO and content-led growth across web and editorial surfaces, including discoverability in both traditional and AI-driven search environments

Ideal Background

• Experience in growth marketing, acquisition strategy, marketing operations, or AI-native environments
• Operator mentality with a focus on scalable systems over one-off execution
• Hands-on experience using AI tools in day-to-day workflows
• Comfortable spanning paid acquisition, SEO, partnerships, and content strategy
• Entrepreneurial, iteration-driven mindset

Tools & Environment

Modern AI-enabled growth stack, including generative AI platforms for research/ideation, AI-assisted coding/automation tools, creative AI platforms, and analytics/experimentation tools.