Miami - Brand Manager

Join Maple Hospitality Group, where culinary excellence meets unparalleled service. Led by renowned restaurateur Jim Lasky and two-Michelin-starred Chef Danny Grant, known for his innovative approach to fine dining, we're building a team of passionate food lovers dedicated to creating iconic destinations.

We believe success hinges on impeccable food, world-class service, and one-of-a-kind dining experiences. As we expand across Chicago, Scottsdale, Dallas, Santa Barbara, Miami and Boston, you'll find endless opportunities for growth, travel, and continuing education.

Our culture is built on four core principles:

Generosity:
Always give more, exceed expectations.

Excellence:
Deliver exceptional work with unmatched expertise.

Fun:
Love what you do, laugh often, and enjoy the journey.

Fail Fast:
Learn from mistakes, adapt, and keep improving.

The Senior Brand Manager for Maple Hospitality Group will be an integral part of our marketing team, and will report to the Director of Marketing. The Senior Brand Manager will be responsible for overseeing all marketing policies and programs for designated brands. The Brand Manager is expected to embody and live the Maple Hospitality lifestyle. The Senior Brand Manager will identify areas of improvement to increase brand awareness, brand loyalty, media and social media reach.

Must have a background in marketing for restaurants with direct or agency (preferably upscale/ fine dining).

What You Will Do:

Brand Marketing Strategy Responsible for managing, owning and communicating Maple Hospitality Group brands to grow awareness, drive traffic and uphold standards across all communication efforts and platforms.

Work with the Director of Marketing to develop comprehensive strategic marketing plans for designated markets/brands to ensure the business and marketing goals of internal and external partners are supported.

Work with creative lead and operations teams in the creation and development of onsite programming, marketing content/creative assets and delivery.

Liaise and direct designated public relations and media agencies as needed around campaigns, daily project needs and overall project management.

Lead brand management efforts across cross-functional marketing team members and marketing partners (social media, public relations, etc.) to develop strategies and ensure project goals, timelines and budgets are met.

Work closely with digital ad agency to optimize performance of paid media campaigns, run test campaigns and ensure ads are accomplishing individual restaurant goals.

Display a strong proficiency in company’s CRM platform, and leverage tools for email marketing, text marketing and analytics.

Compile and share results of comprehensive performance reports and status updates for marketing and operations leadership on marketing plan performance.

Brand Ambassador Embody and live the Maple Hospitality lifestyle.

Identify and experience new hospitality concepts in markets which MHG operates, and consistently keep a pulse on industry and cultural trends.

Represent the marketing department and Maple Hospitality Group with external partners in a collaborative and cohesive manner to advance both parties' mutual objectives.

Drive innovative idea generation by monitoring trends and exploring new tools, trends and applications.

Attend and represent Maple Hospitality Group in market events, and ensure integrated marketing objectives are achieved, and ideal guest experience achieved.

Marketing Optimization and Analysis Analyze campaign performance and suggest improvements based on engagement and revenue generated.

Manage segmentation of the database and implement remarketing strategies.

Identify the target audience to grow the database and increase loyalty.

A/B testing on campaigns to establish the most effective approach and optimized budget.

Social Media & Content Management Create and implement an editorial social media calendar to manage content and plan specific, timely content and campaigns for designated brands.

Create, capture, and edit original photo and video content for all brands for use on all marketing platforms. Proficiency in Canva is a must.

Work with marketing leadership…