Director, Creative Strategy Latam

Director, Creative Strategy LATAM

At Shark Ninja, we’re building an AI‑native culture and expect our people to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. The LATAM Social Creative Strategy Director owns the social‑first creative for Shark Ninja brands across Latin America, focusing on Mexico with hands‑on responsibility for Brazil and Argentina. The role is embedded within the Global Social Creative team, partnering with global creative leads, social strategy, social studios, internal creators, and external collaborators to deliver breakthrough, culturally relevant social content at scale.

• Serve as the creative lead and tastemaker for Shark Ninja brands (Shark and Ninja) on social across Latin America, collaborating with the Global Social Creative team and VP, Social Creative.
• Develop breakthrough social‑first ideas that balance entertainment, product storytelling, and cultural relevance for both new and existing products across organic, paid, influencer/creator, and large‑scale production content.
• Ensure creative work is designed to travel across markets and platforms—by sharing, remixing, and conversation—while respecting local cultural nuance.
• Write, edit, and shape content across short‑form video, stills, and emerging formats, adapting for local audiences and platforms.
• Direct shoots virtually and in‑person with internal creators, influencers, studios, and production partners across Latin America—from lo‑fi creator content to large‑scale, high‑production campaigns.
• Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market‑relevant content outputs.
• Work hand‑in‑hand with Global Social Creative, Brand, Social Strategy, Influencer, and Media partners to align LATAM social creative with the global brand vision while achieving local excellence.
• Lead creator and influencer creative across LATAM markets, providing hands‑on direction during production and ensuring each collaboration delivers high‑impact content.
• Act as the creative connective tissue between global strategy, local LATAM market needs, and execution.
• Push for culturally fluent, platform‑native, and unmistakably social‑first work across each LATAM market.
• Identify successful and stale tactics and recommend areas for experimentation across Latin America.
• Contribute to evolving creative playbooks and best practices, feeding LATAM learnings into global strategy.

• 6–8+ years of experience in social‑first creative, content, creator‑led, or production environments, with a track record of breakthrough work across influencer, creator, and large‑scale campaigns, ideally spanning multiple LATAM markets.
• A true hybrid, comfortable concepting a creator brief, directing an influencer shoot, and overseeing full‑scale production across diverse LATAM audiences.
• Deep cultural knowledge of Mexico, Brazil, and Argentina—or an insatiable curiosity to build it—and an understanding of what works in each market.
• Comfortable directing others across time zones and cultures, but never afraid to do the work yourself.
• Opinionated, curious, collaborative, and allergic to boring content, with cultural sensitivity and intellectual hunger to adapt ideas for local relevance across Latin America’s distinct markets.

Annual Salary Range: $130,000—$175,000 USD. Factors affecting starting pay may include geography, skills, education, experience, and other qualifications of the selected candidate.

Benefits include medical, dental, and vision insurance; flexible spending accounts; health savings accounts (HSA) with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life, AD&D, short‑term, and long‑term disability insurance; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; back‑up child and eldercare days; product discounts; referral bonus program; and more.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. Shark Ninja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at