ECommerce & Digital Media Specialist

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group covers all price segments and is active in the manufacture and sale of jewelry, watch movements, and components.

As the eCommerce & Digital Media Specialist at Swatch Group U.S., you will assist in the digital efforts of Tissot US and support the eCommerce team in driving growth and brand visibility through strategic digital marketing initiatives. You will coordinate campaigns, analyze performance, manage agencies, and collaborate cross‑functionally to achieve measurable results.

• Support the eCommerce & Digital Media Manager in the planning and coordination of paid media campaigns across Meta, Google, You Tube, Tik Tok, CTV, and other digital platforms.
• Support day‑to‑day ecommerce operations by troubleshooting technical issues, auditing website content, and ensuring information accuracy to maintain a strong customer experience.
• Partner with Site Merchandising and Operations teams on day‑to‑day support for paid media execution, including product list curation, search keyword lists, promo code set up, etc.
• Monitor campaign performance and provide data‑driven recommendations to improve engagement, traffic quality, and conversion performance.
• Identify trends, insights and growth through data analysis.
• Collaborate with HQ and internal teams to build cohesive cross‑platform campaigns.
• Act as the key point of contact for campaign platform best practices and competitive landscaping.
• Support and analyze email marketing initiatives, including automated journeys and seasonal campaigns, to drive customer engagement and ecommerce performance.
• Maintain strong knowledge of digital platforms, content strategies, and industry trends to support audience growth and engagement objectives.
• Create and maintain Digital Performance calendar as it relates to launches, key placements, etc. for Paid Search, Newsletters, Paid Social campaigns, You Tube, CTV, Programmatic and other channels.
• Coordinate retailer media initiatives and support marketplace marketing efforts with Amazon.
• Manage Promoboxx campaigns and coordinate localized retailer marketing initiatives to support brand visibility and drive traffic to partner stores.
• Identify opportunities to improve workflows, reporting processes, and operational efficiency.
• Coordinate with finance teams to ensure timely invoice submission and payment processing.
• All other duties assigned by Senior management.

• BA degree required.
• 3-5 years of industry related experience.
• Digital Marketing related experience with proven success. Corporate Retail or agency experience is also highly desired.
• Email Marketing experience.
• Well versed in media planning and digital campaign optimization on different channels.
• Knowledge of Salesforce Marketing Cloud and/or email marketing tools.
• Experience with GA4 & SAP.

This is primarily an active position that requires the role to be in the office. The eCommerce & Digital Media Specialist must have the ability to operate computer equipment and must be able to walk, kneel, climb, speak, hear, bend, stoop, reach, lift, and move for an extended period of time and carry up to 50 lbs. Finger dexterity is necessary.

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution).
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution).
• Company paid life insurance and Long Term Disability.
• 18 days of PTO per year.
• Special bucket of sick time per year, extended paid time for medical, parental and military leave.
• Holiday pay.
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance.
• Employee product discount.

800 Waterford Way, 33126 Miami FL, United States (Florida)

The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA