Head of Growth, Marketing ​/ Advertising ​/ PR

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital.

In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as Service Now and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

As Iru’s Head of Growth
, you will own the full demand generation engine across paid media, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing. You will be accountable for building a durable, efficient growth engine that delivers against aggressive pipeline and revenue targets while connecting short-term performance with long-term customer growth.

This is a strategic, director-level role for someone who can see how all demand programs work together, set the growth strategy, lead and develop the team, manage a significant budget, and partner closely across Product Marketing, Brand/Creative, Content, Sales, Rev Ops, and Marketing Ops. You should be comfortable moving between executive-level strategy and hands‑on execution, with strong analytical judgment, budget discipline, and the ability to pressure‑test performance across the full funnel.

The ideal candidate has built and scaled growth programs in B2B SaaS or tech, understands paid media deeply, and has broader experience across campaigns, lifecycle, website conversion, and field/event marketing. Agency experience, especially with B2B SaaS clients and meaningful budget ownership, is a plus.

• Own Iru’s end-to-end growth strategy across performance marketing, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing

• Lead and develop the growth team, setting goals, coaching team members, establishing accountability, and ensuring the function delivers consistent pipeline and revenue outcomes

• Oversee paid media strategy, budget allocation, and performance across digital channels, including Linked In, Meta, Reddit, Google Ads, Display, You Tube, CTV, and other priority channels

• Build a cohesive demand generation engine that connects paid acquisition, website experience, lead nurture, campaigns, events, and sales follow-up into one integrated motion

• Partner with Product Marketing, Brand/Creative, and Content to translate product positioning, audience insights, and campaign themes into high-performing go‑to‑market programs

• Develop quarterly integrated campaign strategies and ensure they are executed consistently across channels, segments, and stages of the buyer journey

• Guide lifecycle marketing strategy, including nurture programs that move prospects from first touch through customer conversion, expansion, and retention

• Own growth forecasting, performance tracking, budget management, and reporting; provide clear insights and recommendations to marketing and executive leadership hip

• Create repeatable campaign frameworks, optimization playbooks, and operating rhythms that improve efficiency and scale what works

• Collaborate cross‑functionally with Sales, Rev Ops, Marketing Ops, and other stakeholders on lead management, conversion, attribution, funnel performance, and campaign execution

• Stay close enough to execution to understand what is working, troubleshoot issues, challenge assumptions, and raise the quality bar across programs

• Hire, coach, or partner with highly analytical talent to ensure the team has strong channel-level rigor and performance insight

• 8+ years of experience in B2B growth marketing, demand generation, performance marketing, or integrated marketing, ideally in SaaS or tech

• 2+ years managing and developing…