Brand Advocacy Specialist

The Brand Advocacy Specialist will support the development and execution of global customer advocacy programs that build brand loyalty, elevate customer voices, and enhance the customer experience. In addition the role will partner across teams to identify and engage customer advocates, coordinate testimonials, case studies, referrals, events, and community initiatives, and track advocacy performance.

• Support the development, execution and maintenance of a global advocacy program across all Simpro Group brands
• Help design programs that turn strong customer satisfaction into emotional brand loyalty
• Contribute to building structured pathways for customers to evolve into vocal brand champions
• Track and report customer acts of advocacy, as well as on brand affinity, visibility, sentiment, and engagement
• Create, monitor and participate in brand- and industry-led virtual communities
• Partner with Account Management to identify delighted customers ready to share their experiences; support evolution toward NPS tracking
• Build and maintain a curated bench of customer advocates representing industries, regions, and use cases
• Coordinate across teams to match the right customer voice with the right opportunity — references, referrals, media, and community engagements
• Support recruitment and management of customer speakers and content for Simprosium, our annual customer event
• Assist in managing and evolving our annual customer awards program
• Identify creative ways to engage and celebrate customers, including video series, social amplification, gifting, and experiences
• Support the development of testimonials, referrals, advisory groups, case studies, and community initiatives
• Own the customer experience

What You'll Need

• 3–6 years of experience in Brand Advocacy, Community, Customer Marketing, Field Marketing, or related B2B SaaS roles
• Bachelor’s degree in Marketing, Communications, Business, or related field required
• Interest in building advocacy or community programs that drive brand affinity
• Familiarity with review platforms and reputation management strategies
• Experience supporting events, webinars, or customer-facing programs
• Strong relationship-building skills and comfort working with customers
• Ability to collaborate cross-functionally and manage multiple stakeholders
• Strong communication and storytelling instincts
• Excellent organizational and project management skills
• Proactive, curious, and eager to grow in a fast-paced environment