Director, Brand Marketing

We are on a mission to provide the world with simple, wholesome food and beverage items that fit today's lifestyle, offering an intimate - yet fast and consistent - experience to our customers.

We love and take pride in what we do, and we currently offer an exciting opportunity to join a thriving and ever-growing brand in this industry.

The Brand Marketing Director is responsible for leading Pura Vida's integrated marketing planning process, transforming consumer insights, data and business priorities into a coordinated marketing calendar that drives engagement and business growth.

This role serves as the central orchestrator of cross‑functional marketing initiatives, ensuring alignment across key stakeholders. From new menu launches and seasonal campaigns to market and store openings and strategic partnerships, this leader is accountable for ensuring initiatives are planned, executed on time, measured and continuously optimized based on performance. This role also owns the relationship with Pura Vida's PR agency of record and leads the identification and management of brand collaborations and partnerships.

The ideal candidate combines strong strategic thinking with exceptional project leadership, using consumer insights, market intelligence and business results to prioritize initiatives, drive organizational alignment and improve marketing effectiveness.

• Own and lead Pura Vida's integrated marketing calendar, aligning business priorities, data insights, consumer needs, product innovation, seasonal moments and growth initiatives into a cohesive marketing plan.
• Facilitate quarterly and annual planning processes, ensuring visibility, prioritization and alignment across all departments.
• Balance competing business priorities while maintaining a consistent and compelling customer experience throughout the year.
• Continuously evaluate opportunities to optimize the marketing roadmap based on business performance and emerging consumer trends.

• Leverage consumer research, guest feedback, CRM data, competitive intelligence and performance analytics to identify opportunities and shape marketing priorities.
• Translate insights into actionable business recommendations that influence campaign development, menu innovation and customer experience.
• Develop post‑launch analyses that capture learnings and identify opportunities for continuous improvement.

• Serve as the cross‑functional leader for all marketing initiatives, ensuring alignment across all functions and external agency partners.
• Lead initiative planning from concept through execution, clearly defining objectives, deliverables, timelines, owners and success metrics.
• Proactively identify execution risks, remove roadblocks and ensure initiatives remain on schedule and aligned with business objectives.
• Drive accountability across teams while fostering strong collaboration and communication.

• Lead the development and execution of integrated marketing initiatives including product launches, seasonal campaigns, new market openings, partnerships and brand moments.
• Ensure every initiative is supported by coordinated communication across all customer touchpoints and channels.
• Partner closely with Creative and Brand teams to ensure execution reflects Pura Vida's positioning and delivers a consistent guest experience.

• Identify, evaluate, negotiate and manage brand collaborations with external partners, influencers and like‑minded brands to enhance cultural relevance and drive business growth.
• Define success metrics for each partnership including earned media, traffic, sales lift and social growth and report on performance against objectives.

• Own the day‑to‑day relationship with Pura Vida's PR agency of record, serving as the primary point of contact and strategic brand lead.
• Set PR objectives, shape brand narrative and review key messaging; ensure brand representation across press and media is consistent with brand positioning.

• Define clear KPIs and…