PR & Influencer Marketing Assistant Manager

Miami, FL | Full-Time | On-Site

It's A 10 Enterprises is seeking a highly organized, proactive, and relationship-driven PR & Influencer Marketing Assistant Manager to support communications, public relations, influencer marketing, and creator partnerships across our portfolio of brands, including It's A 10 Haircare, Cloud Haircare, F.A.S.T. Haircare, Rewind It 10, and ARISE Haircare. Reporting to the Director of Communications and partnering closely with the VP of Social Media & Communications, this role will own the day-to-day execution of influencer campaigns and PR initiatives from concept through completion.

The ideal candidate is equal parts project manager, relationship builder, trend spotter, and problem solver who thrives in a fast-paced environment.

• Support influencer campaigns from creator sourcing through final reporting
• Research, vet, and recruit creators across Tik Tok, Instagram and emerging platforms
• Build target lists using ER, audience quality, brand alignment and campaign objectives
• Negotiate rates, deliverables, usage rights and timelines with creators and talent managers under the supervision of our Director of Communications
• Draft outreach emails, contracts, SOWs, and campaign documentation
• Coordinate creator onboarding, contracts and approvals with internal teams and legal
• Develop and customize creator briefs for each partnership
• Creator briefing calls and maintain ongoing creator relationships
• Review concepts, scripts, captions and video content to ensure brand alignment and product accuracy before passing to our Director of Communications
• Manage content revisions through approval until final delivery
• Track all deliverables, campaign statuses and posting schedules
• Monitor live content and ensure all contracted assets are received
• Maintain influencer databases, creator libraries and partnership records
• Identify opportunities for long-term creator partnerships and ambassador programs

• Coordinate product seeding and mailers for editors, creators, celebrities, brand partners
• Help maintain media and creator mailing lists
• Support media events, product launches, desksides and press initiatives
• Help manage inbound creator and media inquiries
• Assist with celebrity gifting and special projects
• Assist with press sample fulfillment and shipment tracking
• Help assemble, package and ship PR boxes

• Manage multiple influencer campaigns simultaneously across all brands
• Maintain campaign trackers, timelines and reporting dashboards
• Ensure all projects remain on schedule and communicate status updates proactively
• Help coordinate cross-functionally with Social, Creative, Digital Marketing, Ecommerce and Operations
• Utilize project management platforms including Asana, Sprout Social and Google Workspace

• Track campaign performance across paid and organic partnerships
• Monitor creator performance, engagement and earned media value
• Prepare campaign recap reports
• Analyze campaign performance to optimize future partnerships
• Maintain accurate content tracking for paid usage and organic amplification

• Stay current on social media trends, emerging creators and platform updates
• Identify new partnership opportunities and cultural moments
• Monitor competitor influencer activity and industry best practices

• 2–4 years of experience in influencer marketing, public relations or communications
• Beauty, fashion or lifestyle industry experience strongly preferred
• Experience managing influencer campaigns from outreach through reporting
• Excellent written and verbal communication skills
• Exceptional organizational and project management abilities
• Strong negotiation and relationship-building skills
• Experience reviewing creative content and providing feedback
• Proficiency in Google Workspace, Canva, Microsoft Office, Asana and project management tools
• Experience with influencer marketing platforms such as Sprout Social, CreatorIQ, GRIN,Traackr, TRIBE or similar is a plus
• Comfortable working in a fast-paced, entrepreneurial environment while managing multiple priorities

• A passion for beauty, creators…