AVP, External Communications

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As a strategic senior counselor to the business, the AVP, External Communications, will leadmedia relations,crisis communications, and financialcommunicationsfor Royal Caribbean Group. This position plays a pivotal role in proactively driving strategic storytelling initiatives that elevate our brands and position us as a leader in the travel industry. The AVP, External Communications,is responsible for implementing effective external strategies across brands to enhance the company’s corporate reputation as well asidentifyingand mitigating corporate reputation risk, managing crisis strategy and response, and ongoing issues management.

In addition to leading teams of communications professionals, he/she will be a premier senior consultant and decision maker on the most important challenges and opportunities involving the company and its brands. This individual will counsel and support the company’ssenior mostleaders and work across brands to ensure that corporate messages are carried through in both proactive and reactive communications. The AVP will lead efforts to ensure consistency of strategy, tone of voice and responsiveness across multiple stakeholders.

RESPONSIBILITIES

Establish goal and priorities for themedia relations, financialcommunicationsandcrisiscommunications team, and provides guidance and counsel across the organization, including but not limited to brand presidents, senior vicepresidentsand vice presidents,regardingcorporate issues.

Create a proactive integrated communications strategy to share the RCG corporate narrative, supported by multiple stories and relevant events to various external stakeholders throughout the year.

Create and foster essential relationships necessary for the company’s long-term success, including relationships with news reporters and editors, community influencers and opinion leaders, major customer and industry voices, industryassociationsand others.

Act as company spokesperson with the media, community, and other external audiences indisseminatinginformation about corporate policies, activities, and events, when appropriate.

Responsible for arranging media interviews,identifyingtheappropriate spokespeople, preparing messaging and spokespeople, and staffing interviews.

Monitor media and industry news todeterminestrategies to produce the appropriate Companyresponse for incoming inquiries.

Develop talking points and presentation materials to support senior managementcommunications.

Coordinate external events with media to achieve communication strategies andgoals.

Manage multiple priorities and deadlines simultaneously while interacting with senior management, the public, guests,mediaand special interest groups.

Assistin the development of and maintenance of the Corporate Communications annual budget.

Manage the external public relations agency in the development and implementation of corporate communication plans and strategies.

Support the CFO and Investor Relations in reporting financial results to build shareholder value and investor confidence.

Establish processes to anticipate, pre-emptand prevent issues/crises to protect and defend the Group’s reputation.

Direct crisis communications activities, in both proactive and reactive ways, involving issues such aslitigations, health & medical, weather, marine and hotel operations, onboard accidents and alleged crimes.

Ensure lockstep collaboration with the brands, Investor Relation sand Government Relations functions, via both formal processes and ad hoc relationships.

QUALIFICATIONS

Bachelor’s degree required, preferably in Journalism, English, or Communications.

Minimum 15 years of experience and background providing communications counsel to senior executives of a global publicly held company.

Outstandingtrack recordof success in a large and complex globalorganization.

A proven communications strategist and tactician who hasdemonstratedthe ability to buildbrandand manage the reputation of a major business organization.

A successful record of creating clear and compelling communications strategies that support business strategy and market changes.

Establ…