Director, Field Marketing - East Coast

Summary

The Director, Field Marketing localizes national brand programming for assigned Champagne and sparkling brands across the East Coast, serving as the liaison between Brand and Commercial Sales teams. This role develops high-impact local activations, manages A&P budgets, analyzes ROI, and drives business development and distributor relationships. The position is market-based (Florida or Texas), requires routine travel, and operates on a hybrid schedule.

Responsibilities

• Localize and adapt national brand programming to market, account, and distributor needs.
• Manage brand programming activities, A&P budget, and analyze ROI to inform future activations.
• Partner with Brand and Sales teams to create local activations, influencer and community programs, and POSM execution.
• Identify new account opportunities and support commercial sales with sell-through and depletion analysis.
• Manage distributor relationships, participate in planning meetings, and support VAP/rarities allocation.
• Lead local activations and trade or consumer events, including hosting when required; travel routinely to support market execution.

Requirements

• Bachelor's degree or MBA, or equivalent experience.
• 10+ years in trade/field marketing, creative marketing, wines & spirits, CPG, or retail with strong commercial orientation.
• Proven commercial and analytical skills, with experience managing budgets and measuring ROI.
• Ability to drive frequently, valid driver's license, acceptable driving record, and ability to lift up to 20 lbs.
• Strong organizational, project management, and stakeholder partnership skills.