Manager, Social Media

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group
. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Creative Marketing Team has an exciting career opportunity for a full time Manager, Social Media reporting to the Senior Manager, Social Media.

This position will be working onsite from Miami.

Position Summary :

The Manager, Social Media Creative will lead the strategy, production, and execution of social media content across all Silversea platforms. This role oversees a team of editors, producers, and copywriters, and requires expertise in social media management, content production, video editing, and creative direction that align with our brand's goals. This role partners with key internal and external stakeholders to plan and execute high-quality content — from international shoot logistics to platform publishing — against a strategic editorial calendar.

Our ideal candidate has strong leadership, communication, analytical, and strategic thinking skills to define the right priorities for the team and brand.

The Manager, Social Media Creative reports to the Senior Manager, Social Media (Head of Social), oversees the Producer, Copywriter, and Content Creators, and works closely with the Influencer Manager and Influencer team to bring Silversea's content strategy to life across all platforms.

Essential Duties and Responsibilities :

• Lead the social media content strategy and execution across Instagram, Facebook, Threads, Tik Tok, and You Tube Shorts, with a focus on delivery and growth metrics, aligned with company goals and target audience needs.
• Manage a team to develop and maintain a content capture calendar, coordinating shoots and production timelines to feed the editorial calendar.
• Own ideation and planning of the monthly content publishing calendar across all platforms, collaborating with the Community Manager who oversees posting execution, to ensure timely and consistent delivery.
• Collaborate with the Head of Social Media and Creative Director to package a unified social media visual and verbal system that follows our brand standards in a social-first manner.
• Manage a team of social editors, producers, copywriters, and other collaborators to efficiently deliver a consistent stream of multi-media content.
• Oversee planning and execution of all social content capture shoots, including international travel logistics, shipboard filming, and shore excursion filming, working closely with a Producer to execute across all productions.
• Coordinate with Legal on vendor contracts and rights agreements (PSAs, SOWs, rights buyouts).
• Own budget management for the social content team, including annual trip planning, equipment costs, travel costs, and vendor costs.
• Work with the Head of Social to review content performance data and translate insights into content strategy adjustments.
• Strategize, package, shape and present compelling narratives that resonate with our customers to build our brand.
• Autonomous creation of short-form stories across various earned and owned channels.
• Partner with the PR, Brand, Content, and Paid Media teams to build engaging content that supports their efforts.
• Stay current with industry trends, emerging technologies and content marketing best practices.
• Establish an influential voice in shaping the growth of the Silversea brand, becoming the ‘go-to’ person for all organic content.
• Enable go-to-market team members to leverage content to engage prospective customers in their stages.
• Provide weekly reporting and status updates to supervisor and executives when applicable.
• Collabor…