Social Media​/Marketing Specialist; Aesthetic Plastic Surgery

The Social Media & Marketing Specialist will be responsible for developing, executing, and managing the digital marketing presence and brand strategy of
The Maercks Institute
, a premier aesthetic plastic surgery practice in Miami founded by
Dr. Rian

A. Maercks
.

This role will focus on building and elevating the Institute’s luxury brand presence through strategic social media management, content creation, patient storytelling, digital marketing campaigns, and coordination with external marketing partners including videographers, advertising teams, and public relations agencies.

The ideal candidate is a creative and strategic digital marketer who understands social media algorithms, audience behavior, luxury branding, and content performance. This individual will be responsible for creating engaging content strategies that increase brand awareness, strengthen patient relationships, and support growth through qualified patient inquiries.

• Develop and execute comprehensive social media strategies across Instagram, Tik Tok, Facebook, You Tube, and emerging digital platforms.
• Create and manage monthly content calendars aligned with:
• Surgical campaigns
• Brand initiatives
• Practice milestones
• Develop creative marketing concepts, branding strategies, and campaign propositions that position The Maercks Institute as a leading luxury aesthetic surgery brand.
• Maintain a consistent luxury brand voice, visual identity, messaging style, and patient experience across all digital channels.
• Stay current on social media trends, platform updates, and algorithm changes to maximize content performance.
• Apply a strong understanding of social media algorithms, audience behavior, and platform best practices to improve:
• Organic reach
• Engagement
• Content visibility
• Optimize content strategies through:
• Trending formats
• Hashtag and keyword optimization
• Audience engagement tactics
• Analyze competitor activity, industry trends, and luxury healthcare marketing strategies to identify growth opportunities.

• Develop, coordinate, and manage high-quality content including:
• Before-and-after transformations
• Educational procedure content
• Surgical journey storytelling
• Office culture content
• Luxury brand lifestyle content
• Develop patient storytelling campaigns that showcase:
• How patients discovered Dr. Maercks
• Their motivations and goals
• Their experience at The Maercks Institute
• Their recovery journey
• Their results and transformation
• Create patient interview questions and coordinate opportunities for authentic patient features.
• Assist with photography and video production involving:
• Clinical environments
• Surgical preparation
• Recovery milestones
• Ensure all patient-related content follows HIPAA compliance, patient privacy standards, and approved consent procedures.

• Work directly with videographers and creative production partners to plan, schedule, and execute all content production.
• Coordinate:
• Photography sessions
• Video shoots
• Procedure-focused content
• Campaign production
• Develop creative concepts, production schedules, shot lists, and content objectives.
• Provide creative direction to ensure all photography and video assets align with The Maercks Institute’s luxury brand standards.
• Coordinate timelines, approvals, deliverables, and revisions with creative partners.
• Maintain an organized digital library of approved marketing assets, photography, and video content.

• Work directly with advertising teams and marketing agencies to support paid media campaigns and patient acquisition strategies.
• Assist with development of advertising campaigns focused on:
• Brand awareness
• Signature procedures
• Coordinate campaign timelines, creative assets, approvals, and launch schedules.
• Provide advertising teams with brand guidelines, content assets, and creative direction.
• Review advertising performance metrics and provide recommendations for campaign optimization.
• Use data insights to improve conversion opportunities and marketing effectiveness.

• Serve as the primary marketing contact…