Senior Manager, Marketing

Select how often (in days) to receive an alert:

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

The Senior Manager, Marketing Performance, is responsible for leading the marketing performance agenda across International Marketing, with a strong focus on direct channels such as Web, CO, and Casino. This role provides clarity, insight, and strategic guidance on how marketing drives acquisition, conversion, and revenue contribution across channels. It ensures that performance insight, audience strategy, and marketing intelligence are consistently applied to decision‑making across Media, Web, CRM, and Local Creative Services (LCS).

The role does not own campaign implementation, execution, or budget decisions. Its mandate is to guide, align, and enable channel teams through data‑driven insight, performance frameworks, and clear strategic direction.

• Lead the marketing performance agenda, ensuring clear understanding of performance across acquisition, conversion, and revenue contribution.
• Define and oversee marketing performance KPIs and success metrics.
• Act as the primary reference point for explaining marketing performance results, trends, and drivers.
• Identify risks, opportunities, and priority focus areas impacting marketing performance.

• Translate performance analysis into clear guidance and recommendations for channel teams.
• Help define where to focus optimization efforts and which performance levers matter most.
• Support continuously improved decision‑making through structured performance insight.
• Ensure performance discussions are grounded in data, not assumptions.

• Ensure audience strategy is embedded into marketing performance thinking, beyond media planning.
• Oversee consistent use of audience frameworks across Media, Web, CRM, and LCS.
• Ensure audience insights inform performance analysis, personalization efforts, and strategic priorities.
• Drive alignment on audience definitions and applications across teams and markets.

• Oversee the development and application of marketing intelligence and performance frameworks, including:
• Marketing Mix Modeling (MMM)
• Clean Slate and efficiency frameworks
• Experimental and incrementality learning agendas
• Ensure insights from these frameworks are used to:
• Explain performance outcomes
• Identify inefficiencies and value leakage
• Inform improvement opportunities
• Act as a senior interpreter of insights for leadership and cross‑functional partners.

• Act as a strategic partner to:
• Media & Partnerships
• Web
• CRM
• Local Creative Services (LCS)
• Analytics and regional teams
• Enable strong collaboration through clarity, insight, and shared performance understanding.
• Support alignment across International Marketing without owning execution.

• Directly manage:
• Lead, Market Planning & Strategy
• Lead, Audiences & Marketing Intelligence
• Provide clear direction, coaching, and development.
• Ensure strong collaboration and clear role boundaries across the team.

• 7+ years of relevant professional experience, with strong background in marketing performance analysis, digital strategy, financial analysis, or marketing analytics.
• Experience working in travel, leisure, hospitality, or similarly complex consumer businesses is preferred.
• Bachelor’s degree in Economics, Business, Finance,…