Head of Social & Audience Development

Overview of The Drum

The Drum is evolving from a traditional publishing business into a global media, events and intelligence company connecting the world’s marketing leaders through journalism, experiences and community.

As the marketing industry undergoes profound disruption driven by AI, changing media consumption and new forms of influence, The Drum is building a more audience-first and socially driven business, where journalism, events, video, rankings, intelligence and commercial partnerships work together to build influence and engagement.

Social platforms are no longer simply distribution channels. They are increasingly where audiences discover brands, consume content and build professional communities.

Our ambition is simple: to become the most influential social brand serving the global marketing industry.

This role will be central to that transformation.

As Head of Social, Audience & Influence, you willbe responsible formaking The Drum one of the world’s most influential media brands for marketers.

You will own The Drum’s social strategy, audiencegrowthand platform presence globally, ensuring our journalism, events, awards, intelligenceproductsand commercial initiatives consistently reach and engage the right audiences.

This is a highly visible leadership role sitting at the intersection of editorial, content, events, commercial and brand strategy.

You will lead how The Drum shows up across Linked In, You Tube, Tik Tok,newsletters and emerging platforms, helping transform the business into a truly social-first organisation where audience growth and influence are built into everything we do.

This is an opportunity to redefine how a global media brand builds influence in the modern marketing landscape.

You will shape how audiences discover The Drum, engage with ourjournalismandparticipatein our communities.

You will create the frameworks, formats and culture that enable The Drum to become a must-follow brand for marketers globally.

The successful candidate will combine strategic thinking with hands-on social expertise, strong editorialinstinctsand a deep understanding of how influence is built in modern media.

• Develop and own The Drum’s global social and audience strategy.

• Define how The Drum builds influence across Linked In, You Tube, Tik Tok, X,newsletters and emerging platforms.

• Establish clear objectives, KPIs and growth plans for each platform.

• Identify new opportunities for audience growth,engagement and brand visibility.

• Ensure social and audience thinking informs business strategy across editorial, events and commercial activities.

• Own The Drum’s organic social media strategy globally.

• Build The Drum into one of the most influential social brands within marketing and media.

• Establish governance, publishingstandardsand platform best practice across the organisation.

• Lead experimentation with new formats,technologies and emerging platforms.

• Create scalable reporting frameworks that measure both audience growth and influence.

• Develop repeatable social-first content franchises and editorial formats.

• Identify opportunities to create recurring shows, videoseriesand platform-native content properties.

• Ensure major editorial initiatives are designed for social impact from the outset.

• Build systems that maximise the value and lifecycle of all content investments.

• Partner with editorial teams toidentifystories and formats with strong social potential.

• Develop strategies that increase the visibility and influence of The Drum’s editors,journalist sand senior leaders.

• Build frameworks that encourage internal participation and thought leadership.

• Support senior stakeholders in building professional influence across key platforms.

• Identify opportunities to collaborate with creators, industryvoicesand external communities.

• Help position The Drum and its people as essential voices within the global marketing industry.

• Develop a social-first video strategy across all platforms.

• Partner with editorial and production teams to create…