Social Media Manager

Location:

Miami, FL (Hybrid – 3 Days In Office, 2 Days Remote)

Employment Type:

Full-Time Travel:
Occasional travel required for content shoots, events, partnerships, and brand activations.

Finnsul is a fast-growing wellness brand creating premium, clean-label supplements designed to support hydration, focus, performance, and everyday wellness. We believe great products deserve exceptional branding, storytelling, and customer experiences.

As an early member of our marketing team, you'll have the opportunity to help shape one of the next generation wellness brands while working directly with company leadership on product launches, influencer campaigns, creative strategy, and social growth.

We're looking for someone who is highly creative, organized, and passionate about social media. This isn't a role for someone who simply schedules posts—we're looking for someone who can help build and grow a brand.

The Social Media Coordinator will own the day-to-day execution of Finnsul's social media presence across multiple platforms. You'll be responsible for planning content, creating engaging posts, editing short-form videos, managing our online community, tracking performance, and identifying new opportunities to grow our audience.

The ideal candidate understands today's social media landscape, has exceptional organizational skills, stays ahead of trends, and enjoys creating content that people genuinely want to watch and share.

If you're excited by startups, consumer brands, wellness, and creating content that makes an impact, we'd love to meet you.

• Manage Finnsul's social media presence across Instagram, Tik Tok, Linked In, Facebook, Pinterest, You Tube Shorts, and other emerging platforms.
• Develop and maintain monthly and weekly content calendars.
• Schedule and publish content across all social channels.
• Maintain a consistent brand voice across every platform.
• Coordinate social media initiatives with product launches, promotions, campaigns, and partnerships.

• Film and edit engaging short-form videos.
• Create Instagram Reels, Tik Toks, Stories, You Tube Shorts, and other platform-specific content.
• Design static graphics, carousel posts, and story assets using Canva.
• Write compelling captions and copy that align with our brand voice.
• Repurpose existing content into multiple formats across platforms.
• Capture behind-the-scenes content during meetings, events, photoshoots, and product launches.

• Edit short-form videos using Cap Cut and other editing software.
• Add captions, motion graphics, transitions, music, and animations.
• Optimize content for engagement and retention.
• Stay current on platform trends and editing styles.

• Respond to comments and direct messages promptly and professionally.
• Engage with customers, creators, and brand partners.
• Foster meaningful conversations within our community.
• Monitor brand mentions and identify opportunities for engagement.
• Escalate customer service issues when appropriate.
• Assist in developing social media campaigns from concept through execution.
• Research trends, competitors, and industry best practices.
• Identify viral opportunities and emerging content formats.
• Contribute creative ideas for campaigns, product launches, and partnerships.

• Monitor key performance metrics including reach, engagement, watch time, saves, shares, clicks, and follower growth.
• Prepare weekly and monthly performance reports.
• Make recommendations based on data and platform insights.
• Continuously test and optimize content strategies.
• Work closely with leadership, graphic designers, photographers, videographers, influencers, and external partners.
• Coordinate creative assets and ensure content deadlines are consistently met.
• Support photoshoots, campaign launches, and brand activations.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2–4+ years of experience managing social media for a consumer-facing brand.
• Strong understanding of Instagram, Tik Tok, Linked In, and other major social platforms.
• Experience editing short-form video content.
• Prof…