Senior Go-To-Market Campaigns Lead

About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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As a Marketing Senior Expert – Campaigns Lead
, you will be a key driver of Nu’s international expansion plans
, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.

This is a hands‑on senior expert role
: you will both design strategy and personally execute priority work streams across media, communications, brand, content, value proposition and sponsor ships, while helping to shape and staff the future team. You will act as a discipline lead for Marketing within our international expansion plans, partnering closely with Product, Growth, local country teams and senior leadership.

You will also be an AI champion for the function, pushing how we use AI to make marketing work 10x more productive and insightful.

You’ll be responsible for

• Leading integrated marketing campaigns for our international expansion plans, from strategy to execution — combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets.
• Acting as Campaigns Lead for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics.
• Owning sponsorship strategy and activation, especially for flagship partnerships (e.g., premium sports properties), turning assets into meaningful, measurable brand and business impact across channels and markets.
• Providing multi-disciplinary oversight across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners.
• Leading go-to-market (GTM) strategies for new market entries and key product launches, ensuring positioning, messaging and channel mix are tailored to local customer needs while consistent with Nu’s global brand.
• Running and evolving Brand Health and campaign measurement, translating data into clear insights and recommendations that influence regional strategies and investment decisions.
• Partnering closely with local market teams, Product, Growth, and Global Marketing to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies.
• Acting as AI Transformation lead for Marketing, identifying and building AI-powered workflows and tools that reduce manual work and elevate creative and analytical quality (e.g., experimentation, content ops, insights automation).
• Helping to build the future team: identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales.

We are looking for a person who has

• Professional Marketing experience (Senior Manager / Senior Expert level) in high-impact roles.
• Deep, hands‑on expertise across multiple marketing disciplines:
  Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content.
• Proven track record leading integrated campaigns and launches end-to‑end, from insight and strategy to execution and post-mortem, in fast‑paced digital or tech-driven environments.
• Strong experience with sponsor ships activation, from evaluating and…