Media & Digital Manager

At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Media & Digital Manager

Cartier | Coral Gables, FL

MAIN PURPOSE

As the Media and Digital Manager, you will play a pivotal role in shaping the Cartier LAC (Latin America and Caribbean) and Brazil paid media strategy through an innovative, performance-driven approach. In this role, you will lead the development, negotiation, implementation, and optimization of comprehensive paid media campaigns designed to achieve core business objectives and elevate brand equity. Serving as a key collaborative partner, you will work closely with PR, Marketing, Client, and Commercial teams, alongside our external agency partners, to drive cohesive brand growth.

KEY RESPONSIBILITIES

MEDIA PLANNING & EXECUTION

Strategic Planning & HQ Alignment:
- Adapt and implement Cartier International Media Guidelines locally, successfully aligning HQ recommendations with LAC and Brazil business and communication objectives.
- Maintain fluid communication and consistent alignment with the HQ Media team for strategy approvals and reporting.
- Manage and control the annual Media budget for both the LAC and Brazil regions.
Strategic Planning & HQ Alignment:
- Adapt and implement Cartier International Media Guidelines locally, successfully aligning HQ recommendations with LAC and Brazil business and communication objectives.
- Maintain fluid communication and consistent alignment with the HQ Media team for strategy approvals and reporting.
- Manage and control the annual Media budget for both the LAC and Brazil regions.
Campaign Execution & Agency Management:
- Collaborate closely with AVP to define overall Media budget for LAC and Brazil, in alignment with the Maison strategy and local business objectives in order to guarantee the best possible allocation of media budget.
- Track monthly the Media budget to guarantee a good landing at the end of every FY.
- Lead and monitor the planning and execution of all paid media campaigns (online and offline) across both markets.
- Partner with the Advertising Agency to coordinate, implement, and optimize the LAC & Brazil media strategy.
- Oversee Bumblebee platform management for media buys, tracking, and invoice payments.
- Coordinate the seamless delivery of all creative assets (social, digital, and traditional) in collaboration with PICTO.
Performance, Negotiation &

Collaboration:

- Analyse campaign KPIs and performance metrics to identify best practices, optimize ROI, and drive future strategy.
- Collaborate closely with the PR department to build robust negotiation strategies with media partners, maximizing editorial ratios and ROI.
- Provide expert media-driven insights and recommendations to support the development of local content proposals.

MEDIA BUDGET MANAGEMENT

Budget Control & Strategic Flow:
- Optimize, monitor, and adhere to the allocated overall media budget, while ensuring efficient allocation of resources in alignment with the global media strategy and regional objectives
- Develop reports on media spending, providing data-driven insights and recommendations to be discussed with AVP.
- Support AVP on tracking overall A&P budget and consolidation with Finance Department.
Financial Tracking & Reporting:
- Ensure all media invoicing is accurately booked within internal systems and tools to maintain payments and budget monitoring.
- Coordinate the media financial flow with Richemont counterparts
- Conduct monthly analyses and reconciliations between A&P (Advertising & Promotion) spend, accounting ledgers, and internal tracking tables.
- Collaborate with AVP to manage quarterly financial forecasting by accurately completing and updating LE.

AGENCY COORDINATION

Relationship Management:

• Coordinate media and creative agencies to ensure timely delivery of campaigns

Serve as the primary lead for media and creative agencies, ensuring clear communication,…