Performance Marketing Manager - SEM

The opportunity

Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.

You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.

What you'll be doing

Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management

Build and manage campaigns across multiple business units with distinct audiences and goals

Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders

Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations

Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page

Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

What we're looking for5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment

Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture

Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders

Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix Strong communicator who works well in cross-functional, fast-moving environments

Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus

Experience with Semrush, Profound, SA360

Base Salary Range:
We determine the base salary for this role based on your primary work location:

Zone A: $87,400 - $131,200 USD gross

Zone B: $98,800 - $148,200 USD gross

Zone C: $111,000 - $166,600 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note:

Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally:
Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR…