Senior Manager – Audience & Visitor Marketing

Fairfest Media organizes OTM Mumbai ( Certified by NielsenIQ as the leading travel trade show in India & Asia; the TTF series has connected the trade since 1989; BLTM leads in business and MICE travel; WTE takes Indian sellers to the Americas and Municipalika (urban infrastructure)).

We are looking for an experienced marketing professional to drive audience growth and visitor acquisition for India's leading travel trade shows. This role will own the complete visitor funnel—from registrations to show-up rates—while building data‑driven campaigns and strategic partnerships to maximize attendance and engagement.

• Own visitor registration targets and improve show‑up rates across all events.
• Manage and optimize the end‑to‑end visitor registration funnel.
• Develop and execute audience acquisition campaigns across digital and CRM channels.
• Build Whats App‑first visitor journeys to drive registrations, engagement, and attendance.
• Drive association partnerships, community outreach, and delegation participation.
• Plan and manage vicinity‑market activation initiatives to increase regional visitor attendance.
• Support and grow hosted buyer programmes in collaboration with internal teams.
• Track and analyze campaign performance using metrics such as open rates, click‑through rates, UTM tracking, registrations, conversions, and attendance.
• Use data and insights to continuously improve campaign effectiveness and visitor growth.
• Collaborate with cross‑functional teams to ensure successful delivery of audience marketing initiatives.

• 6–10 years of experience in event marketing, audience marketing, or growth marketing.
• Proven experience owning marketing funnels and delivering measurable growth.
• Strong understanding of CRM, Whats App marketing, and campaign analytics.
• Experience with performance measurement, including UTM tracking and conversion reporting.
• Experience working with associations, industry communities, or partnership‑led marketing is an advantage.
• Strong analytical, communication, and stakeholder management skills.