Sr. Director, Communications, Popeyes US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

• Executive Leadership & Strategic Counsel

  Serve as the primary communications advisor to the Popeyes President and Executive Leadership Team, helping shape messaging, business priorities and strategic communications plans.

  Develop executive communications for high-profile moments, including franchisee and leadership meetings, earnings support, annual Convention, Town Halls, media interviews, speaking engagements, and organizational announcements.

  Partner closely with Investor Relations and senior leadership to align earnings messaging and executive scripts with broader business strategy and brand positioning.

  Provide communications counsel during sensitive business decisions, organizational changes, and complex stakeholder situations.

• Enterprise Communications Strategy
  • Develop and execute an integrated communications strategy across internal, franchisee, restaurant and external audiences.
  • Translate complex business initiatives into clear, compelling communications that drive understanding, engagement and execution.
  • Ensure consistent messaging across all communication channels while strengthening the Popeyes brand narrative.
  • Simplify complex information into clear, actionable messaging for diverse audiences.
• Franchisee & Restaurant Communications
  • Lead the communications strategy for Popeyes franchisee and restaurant leaders across approximately 4,000 restaurants throughout the U.S. and Canada.
  • Oversee key franchisee communication channels including annual Convention, Franchise Board meetings, Roadshows, webcasts, newsletters, system updates, and operational communications.
  • Partner with Operations, Marketing, Technology, Supply Chain, Finance, and other cross-functional teams to support successful business initiatives and drive franchisee engagement.
• Internal Communications & Employee Engagement
  • Lead internal communications strategy to connect employees to business priorities, strengthen organizational culture, and reinforce the Popeyes vision.
  • Develop executive communications, organizational announcements and employee engagement initiatives that build alignment across Restaurant Support Centers and field teams.
  • Identify new communication channels and technologies that improve employee engagement and effectiveness.
• Public Relations & Brand Reputation
  • Lead corporate communications and public relations strategy in partnership with Marketing and external agency partners.
  • Drive proactive storytelling, executive thought leadership, corporate announcements and reputation-building initiatives.
  • Support major product launches, business announcements, and strategic initiatives through integrated communications planning.
• Crisis & Issues Management
  • Lead communications planning and response for crisis situations and sensitive business issues.
  • Partner with Legal, Operations, Human Resources, and executive leadership to provide timely communications guidance that protects the Popeyes brand and minimizes business risk.
  • Maintain crisis communication plans, messaging frameworks, and…