PR & Digital Marketing Manager

Company Description

Fragrance Du Bois, founded in Paris in 2012, is a luxury perfume house that blends traditional French perfumery with innovative use of natural ingredients. With a commitment to quality and creativity, the brand works with some of the finest perfumers in the world to craft unique fragrances that reflect individuality and sophistication. Each product is thoughtfully presented in exquisitely designed, handcrafted bottles and luxurious packaging.

At Fragrance Du Bois, the wearer is at the heart of every creation, with a focus on evoking memorable and sensory experiences.

In this dual-focus role, you will seamlessly blend storytelling with performance marketing. You will be responsible for raising our market profile through targeted PR campaigns while simultaneously scaling our digital footprint across paid media, SEO, and social channels. You will own both the brand narrative and the metrics that matter most.

• Develop and execute holistic PR strategies to elevate brand awareness and establish thought leadership.
• Draft, edit, and distribute press releases, media kits, and executive talking points.
• Cultivate and maintain strong relationships with key journalists, industry analysts, and media outlets.
• Manage crisis communication protocols and monitor public/media coverage.

• Conceive, manage, and scale digital marketing campaigns across multiple channels (Paid Media, Email, SEO, and Social) from ideation to execution.
• Grow and monitor campaign budgets, maximizing Return on Investment (ROI) and Key Performance Indicators (KPIs).
• Manage the company’s social media presence and update website content to optimize search intent and conversion rates.
• Analyze marketing data and performance metrics to refine strategies and optimize performance.

• Lead, mentor, and coordinate a small internal marketing team or work alongside external agency partners and creative contributors.
• Collaborate with cross-functional teams (Sales, Product, Executive Leadership) to align brand and demand generation.

• Experience: 5+ years of combined experience in Public Relations, Corporate Communications, and Digital/Performance Marketing.
• Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Skills: Strong understanding of PR pitching, crisis management, SEO/SEM, Paid Social (Meta, Linked In, Google Ads), and CRM/email platforms.
• Tools: Proficiency with Google Analytics, CRM software (e.g., Hub Spot), and PR distribution tools (e.g., Cision, Muck Rack).
• Communication: Exceptional written and verbal communication skills with a proven track record of placing media stories.

• Competitive Base Salary
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan with company match
• Generous Paid Time Off (PTO) and Paid Company Holidays
• Professional development stipend for courses, workshops, or industry conferences.