Social Media Specialist

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and Mac Arthur Genius Fellows.

A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

The Social Media Specialist will oversee and execute the day-to-day social media responsibilities for the university president, including creating and posting content, monitoring, and responding to comments and interactions, and creating and implementing social media campaigns. Develops current and potential social media properties, spearheads new initiatives, and participates in presidential social media efforts.

• Works with the Director of Communications, with collaboration from the Social Media Assistant Director, in creating campaigns, managing the content calendar, and scheduling content according to university priorities for the university President.
• Provides reports on content performance on a regular basis and shares findings with the Director of Communications to further optimize the larger social media strategy.
• Monitors audiences on social media platforms (e.g. monitors comments and questions, identifies potential issues, etc.)
• Identifies conversations, comments or content which may put the President or university's reputation orts such content to the Director of Communications or other responsible parties for any awareness action.
• Attends university and external events to provide social media coverage as necessary.
• Travels with the university President, as needed, for social media coverage.
• Identifies opportunities and strategies for new social media profiles and initiatives.
• Assists in enforcing social media policy, procedures, and registration.
• Creates or edits content with multimedia tools when necessary (stories/reels).
• Develops content briefs for executive communications or multimedia teams with needs, goals and delivery deadlines. Follows up to ensure timely delivery and publishing.
• Creates written, visual, and multimedia content targeted toward specific social media platforms and audiences.
• Provides guidance in social media best practices to the President. Assists in resolving issues with other FIU social media properties as necessary.
• Cultivates relationships with fellow university communicators to facilitate tasks and joint ventures.
• Monitors other university owned social media properties and advises when necessary.
• Stays up to date on the latest social media trends and state-of-the-art technology, such as new algorithms, features, and platforms. Interprets media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.

Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and one (1) year of experience working with social media in a communications, marketing, or public relations setting.

Ability to submit 3 - 4 URL's of managing campaigns from social media platforms.

A minimum of 3 years of experience in managing a marketing channel or product line.

Administrative

$50,000 - $58,000

Begin time: 8:30 AM
End time: 5:00 PM

Operating University Vehicles (all types)

• Criminal Background Check
• Driver's License Check

• Ability to work flexible hours as needed.
• Ability to work occasional…