Marketing Director - Miami, FL (Onsite

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Management Miami, Miami, FL, US

Today Requisition

* This is an onsite role based out of our office in Doral, FL. This is not a hybrid or remote opportunity.

COMPANY OVERVIEW

Loud And Live is an entertainment, live events, marketing, and media company operating at the intersection of music, sports, lifestyle, and content. Headquartered in Miami, the company creates culturally relevant, high-impact experiences for global audiences.

POSITION SUMMARY

The Marketing Director will serve as the strategic architect for our entire event portfolio. In this senior leadership role, the primary focus will be the  big picture  seamlessly merging high-impact creative strategies with aggressive ticket sales goals.

This role will act as the conductor for a multi-disciplinary marketing department, ensuring that every channel operates in lockstep to maximize brand presence and revenue. This position requires a master strategist with exceptional financial acumen and a broad, working knowledge of the modern marketing ecosystem, capable of driving massive consumer turnout under fixed event deadlines.

Acting as the bridge between Events and the centralized Marketing team (media, social, creative, influencer, PR), this role ensures marketing is strategically sound, proactively developed, and executed with a clear focus on revenue.

ESSENTIAL AREAS OF RESPONSIBILITY

• Define and lead overall marketing strategy for each event, including positioning, target audience, and demand generation approach
• Develop comprehensive, full-funnel marketing plans across digital, social, influencer, and traditional channels with a clear focus on ticket sales
• Establish KPIs across ticketing funnels, customer acquisition costs, and campaign performance
• Align marketing strategy with pricing, timing, and demand curves to maximize sell-through and attendance
• Responsible for Revenue and revenue goals for all event portfolio

• Define go-to-market strategy for each event, including announcement, on-sale, and key promotional windows
• Ensure campaigns are built to convert, not just generate awareness
• Align paid, owned, earned, and influencer efforts to maximize impact
• Oversee implementation of marketing efforts across digital, grassroots, radio, TV, and out-of-home

• Define and lead the overarching marketing strategy across all disciplines.
• Ensure alignment between brand, revenue goals, and event-level marketing plans.
• Integrate efforts across Public Relations, Community & Marketing Partnerships, Traditional Marketing, Digital & Paid Media, Organic Social Media, Influencer Marketing, Sponsorship Marketing, Promotions & Experiential, Creative & Content, and Analytics & Reporting
• Translate business objectives into actionable, measurable marketing plans.
• Serve as the primary marketing lead within the Events team and the conduit to centralized Marketing
• Translate event priorities into clear marketing direction across media, social, creative, influencer, and PR teams
• Ensure marketing teams are proactively developing ideas that drive results, not just executing deliverables
• Maintain alignment across timelines, priorities, and campaign execution
• Hold teams accountable to performance, timelines, and output
• Identify gaps in structure, capabilities, and workflows; implement solutions.

• Provide direction on creative development including digital assets, video content, and promotional materials
• Ensure all marketing content aligns with event positioning, resonates with target audiences, and drives ticket sales
• Oversee social, content, and influencer strategies to build demand and audience engagement

• Manage marketing budgets across event properties, ensuring efficient allocation of resources
• Track spend against performance and optimize toward highest return channels
• Ensure cost discipline while maximizing impact across all marketing efforts

• Establish…