Paid Media Manager

Paid Media Manager

We are looking for a Paid Media Manager to lead high-impact advertising campaigns for clients across a range of industries in Miami, Florida. This role combines strategic planning with hands-on execution, requiring someone who can launch, refine, and scale paid media programs with precision. You will work closely with creative, analytics, strategy, and client-facing teams to translate business goals into measurable media performance.

Responsibilities:

• Build paid media plans that support client goals, performance targets, and channel-specific opportunities across digital platforms.
• Execute and manage campaigns across platforms such as Meta, Google, You Tube, and programmatic environments, ensuring each initiative is launched accurately and efficiently.
• Coordinate campaign setup, trafficking, quality checks, and go-live readiness while maintaining organized structures for audiences, budgets, creative assets, and measurement.
• Track campaign results closely, identify performance trends, and make ongoing adjustments to improve efficiency, scale, and return on investment.
• Evaluate creative effectiveness using engagement and conversion data, then share practical recommendations that inform future asset development.
• Design and carry out testing strategies for audiences, messaging, creative formats, and landing page experiences to improve overall campaign outcomes.
• Oversee budget pacing, allocation, and forecasting so media spend remains aligned with delivery expectations and business objectives.
• Maintain reliable tracking through pixels, conversion events, and measurement frameworks while partnering with analytics teams to confirm data accuracy.
• Prepare performance updates that clearly communicate results, risks, opportunities, and next steps to internal stakeholders and client teams.
• Apply automation and AI-enabled tools where appropriate to improve workflow efficiency and campaign performance.