Marketing Manager

Marketing Manager, Global Campus

Location: Miami, Orlando, or Tampa, Florida (remote)

Excelon Associates, Inc. has been retained by the University of East London (UEL) to conduct this search.

Founded in 1898 to meet the skills needs of the second industrial revolution, UEL is now in Year 5 of its ten-year Vision 2028 strategic plan, led by Vice-Chancellor and President, Professor Amanda Broderick. The university's goal is to advance industry 5.0 careers-first education, provide a clear path to the jobs of the future, and drive diversity in the talent pipeline while building a sustainable, inclusive, and green future.

A central feature of the careers-first approach established in Vision 2028, the Global Campus leads UEL's international education and partnership initiatives, including study abroad, the Turing Scheme, global career development, and collaborative research. As UEL expands its global footprint, the Global Campus connects students, faculty, and academic programs with institutions and partners worldwide.

This is a build role, not a maintenance role. UEL's US presence is early-stage, and the Marketing Manager will operate with the autonomy and pace of a startup inside a 125-year-old institution. You will design regional marketing from the ground up, wear multiple hats, and carry a heavy workload with real ownership of the results.

Much of the work is self-directed. You will often be the marketing function on the ground, collaborating with UK-based teams across time zones rather than sitting alongside a large local department. Proven experience working remotely and independently, managing your own priorities, and delivering without day-to-day supervision is essential.

The Marketing Manager is responsible for designing, delivering, and evaluating regional marketing plans that support student recruitment, brand visibility, local engagement, and hub activities. The role oversees regional marketing staff as the team grows, coordinates with UK teams, and ensures all campaigns and content reflect UEL's brand and growth ambitions.

• Increasing UEL's profile in the region
• Supporting recruitment and conversion
• Developing compelling regional content and campaigns
• Driving digital, social, and community engagement
• Ensuring consistent representation of UEL across all hub marketing activities

• Contribute to annual regional marketing plans aligned with UEL's global strategy and local market needs
• Develop reporting structures to track marketing activity, campaign performance, and KPIs, feeding insights back to the Global Campus Director and UK External Relations
• Produce regular updates on regional market trends, competitor intelligence, and opportunities for increased visibility and engagement

• Lead regional implementation of integrated marketing campaigns across digital, social, events, partnerships, and PR
• Ensure campaigns align with brand guidelines while remaining tailored for cultural and regional relevance
• Coordinate with central marketing teams to adapt messaging frameworks for hub-specific audiences
• Deliver campaigns supporting expression of interest, application, and conversion stages

• Manage hub-specific digital channels (webpages, social media, email marketing) in line with UEL's brand and regional objectives
• Oversee the creation of compelling content including stories, videos, testimonials, student and alumni features, employer partnerships, and hub activities
• Ensure regional webpages are accurate, current, easy to navigate, and optimized for user experience

• Support recruitment through targeted content, communications, and conversion campaigns tailored to regional audiences
• Produce region-specific marketing collateral for prospective students, influencers, partners, and applicants
• Collaborate with UK Admissions and Recruitment to align messaging and timelines with central processes

• Build strong, collaborative relationships with UK External Relations teams
• Maintain close working relationships with Global Campus Directors, academic representatives, and local partners
• Represent marketing at hub leadership meetings and regional strategic discussions

• Plan and support regional events including open days, information sessions, fairs, corporate visits, alumni gatherings, and partner engagements
• Ensure all events adhere to UEL brand standards and deliver an excellent visitor experience
• Oversee regional PR and media opportunities where relevant

• Manage and develop Marketing Executives and Coordinators based in the hub as the team grows
• Set clear objectives, monitor performance, and identify training needs
• Foster a collaborative, high-performing marketing culture
• Deputize for the…