Growth Marketing Manager (AI Enabled

Job Summary:

The Growth Marketing Manager owns Blossom's lead generation engine and digital presence end to end, working AI-natively. This role is centered on growth, with marketing as a supporting function. The core responsibility is to build a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the country, then expanding into adjacent businesses across Blossom's market — pursuing both net-new prospects and expansion within our existing customer base, spanning B2B (B2FI) sales to institutions and B2B2C outreach to the member-facing products those institutions offer their own customers.

This role owns the full digital marketing and revenue-operations stack — Linked In, social, rev ops, SEO, GEO, content, paid, email, website, and analytics. It requires fluency in AI marketing tools and agentic workflows, along with a strong understanding of how to optimize visibility across both traditional search engines and AI platforms (ChatGPT, Perplexity, Claude, Gemini). The role is evaluated on how effectively campaigns generate leads and move pipeline forward, with day-to-day responsibilities including creating content, building workflows, shipping campaigns, and iterating against pipeline outcomes — all delivered to a high standard of excellence, polished and publish-ready.

• Support the recruitment and onboarding of marketing staff; provide day-to-day guidance and oversight to any direct reports within the function.
• Manage relationships with freelance writers, designers, or agencies as needed.

• Build and own Blossom's lead generation engine end to end, delivering a measurable, trackable pipeline of qualified leads from both net-new prospects and expansion opportunities within Blossom's existing customer base.
• Systematically reach every credit union in the United States, then expand outreach and campaigns to other businesses within Blossom's addressable market.
• Drive lead generation across both sides of Blossom's business: B2B (B2FI) sales to credit unions, banks, and other institutions, and B2B2C outreach for the member-facing products those institutions offer their own customers.
• Drive top-of-funnel demand generation through integrated campaigns, landing pages, gated content, and nurture flows tracked in Hub Spot.
• Own core revenue operations for marketing: lead scoring and routing, pipeline and funnel reporting, and CRM data integrity, ensuring a clean handoff of qualified leads to sales.
• Deploy and manage AI marketing tools (ChatGPT, Claude, Jasper, Hub Spot AI, Perplexity) and agentic workflows — including automated lead nurturing, AI-powered content pipelines, and multi-step campaign automations — to build and continuously improve systems that allow one person to produce the output of a full team.
• Stay current on emerging AI marketing tools and proactively bring recommendations and test results to the team.
• Own Blossom's Linked In presence end to end: company page management, organic content calendar, employee advocacy programs, and paid Linked In campaigns targeting credit union decision-makers.
• Manage and grow social media channels (Linked In, X/Twitter, and others) with a consistent brand voice and platform-specific content strategy.
• Implement Generative Engine Optimization (GEO) strategies to ensure Blossom surfaces in AI-generated answers on ChatGPT, Perplexity, Claude, Gemini, and similar platforms.
• Optimize all content for AI discoverability: structured data markup, E-E-A-T signals, authoritative sourcing, and conversational query alignment.
• Conduct keyword research and on-page SEO optimization; oversee technical SEO basics in coordination with the engineering team.
• Plan and produce a consistent content calendar: blog posts, thought leadership articles, case studies, whitepapers, and email newsletters tailored to credit union and fintech audiences.
• Repurpose long-form content into social snippets, email campaigns, short-form video scripts, and other channel-specific assets.
• Own and maintain the editorial calendar for the blog; write, publish, and distribute content aligned to credit union and fintech…