Director, Marketing Services Strategy

Director, Marketing Services

Visa is seeking a Director, Marketing Services to lead the development and strategy of integrated marketing strategies that drive business growth, financial performance, and client success across the region. This Director-level role is ideal for a highly collaborative, entrepreneurial and commercially oriented leader with strong financial acumen, proven ability to manage revenue pipeline, and experience translating business performance into clear executive narratives, Q  materials, and cross-functional updates.

You will act as a strategic partner to internal teams and clients, blending creativity with analytical and financial rigor to deliver measurable business outcomes. This is a unique opportunity to shape how modern marketing services are built, positioned, measured, and scaled—combining strategy, data, performance marketing, emerging technologies, disciplined pipeline governance, and strong cross-functional collaboration with Finance, commercial teams, and other functions.

Essential Functions:

• Identify and develop commercial marketing opportunities across multiple client segments and new verticals, leveraging customer listening, pipeline insights, regional feedback, and evolving marketing trends to drive revenue growth.
• Own pipeline governance and performance management across priority opportunities, ensuring visibility into deal stages, conversion risks, revenue outlook, and actions required to close gaps against targets.
• Support the development of Q , AOP, and executive business review materials by synthesizing pipeline, revenue, margin, risks, opportunities, and key business drivers into clear, leadership-ready presentations.
• Partner closely with Finance, Business Planning, Sales, Product, and regional stakeholders to report performance, align forecasts, explain variances, and support investment and resource prioritization decisions.
• Design, package, and commercialize marketing solutions—from strategy to execution
• Partner closely with teams to support client conversations, pitch development, value propositions, and go-to-market strategies that position Visa Marketing Services as a growth driver.
• Lead high-impact strategic initiatives to accelerate Marketing Services growth, with a focus on priority areas such as AI in Marketing, scalable Marketing Strategy solutions, and the development of innovative and trend-driven capabilities aligned to client needs.
• Think beyond traditional marketing approaches—challenging the status quo and testing new ideas, channels, and technologies, including AI-powered tools, automation, and data-driven personalization.
• Translate consumer insights, data, and marketing trends into actionable, differentiated programs that deliver measurable business outcomes and ROI for clients.
• Collaborate with leadership teams to identify whitespace opportunities, build business cases, and develop new commercially viable marketing capabilities that advance our service offerings and drive growth to Marketing Services and our clients.
• Oversee creative and media agency partners, including brief development, Statements of Work, budgets, performance measurement, and optimization aligned to commercial objectives.
• Operate with a high degree of ownership, independence and accountability, demonstrating an entrepreneurial, bringing initiative, ambition and a sales-oriented mindset focused on building, testing, scaling, and monetizing solutions.
• Contribute to the strategic planning and commercial roadmap that positions Visa Marketing Services as the partner of choice for clients across priority industries and verticals.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• Fluent in English and Spanish (required)

Preferred Qualifications

• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years…