Senior Social Media Manager

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected candidate will take ownership of executing and evolving our overall brand social strategy for the Baby, Mom, and Fertility brands across existing and emerging platforms. Working closely with internal and agency partners, the Social Media Manager will focus on building a community of passionate brand advocates through innovative, engaging content and a best‑in‑class social presence.

The ideal candidate is deeply immersed in social media trends, cultural shifts, and platform developments. They will drive forward the brand’s voice and social media growth, identifying opportunities to elevate the brand’s digital presence.

Responsibilities to include:

• Be a face of the brand on camera. Host, demo, and talk to camera as a recurring on‑screen presence across Tik Tok and Instagram Reels and You Tube Shorts.
• Lead and manage always‑on content calendars for each brand and platform (primarily Tik Tok, Instagram, You Tube and Linked In), ensuring consistency and alignment with overall marketing goals.
• Develop and oversee the creation of social briefs in partnership with the Senior Director of Social Media and Content, facilitating stakeholder feedback, and ensuring timely execution of assets and captions to meet campaign goals.
• Plan and optimize in‑house content production, particularly for Tik Tok, Instagram, and You Tube ensuring high‑quality outputs.
• Shoot, edit, and publish the same day. Film in‑office, cut it yourself, and get it live while the moment is still relevant.
• Write briefs and build storyboards for video, and write clear briefs for designers so assets come back right the first time.
• Partner with video editors on larger productions, giving direction and feedback that gets the cut where it needs to be.
• Pitch and produce social content, including Reels/Tik Tok/You Tube videos and designed assets in collaboration with our designers.
• Generate ideas constantly. Bring a steady flow of concepts, formats, and hooks to the table and know which ones are worth making.
• Move fast when a trend hits. Know when to shift the calendar and get something out the same day.
• Social‑first lens always with strong hook development. Strong understanding of video performance and creation for Reels, Tik Tok and You Tube Shorts. Create strong hooks and experience briefing in designed carousel concepts.
• Coordinate and manage shoots, including sourcing samples, props, and collaborating with talent or influencers to deliver engaging social content.
• Serve as the main point of contact for internal brand and marketing teams to input…