Manager, Lifecycle & Digital Growth Marketing

Manager, Lifecycle & Digital Growth Marketing

Redzone is seeking a data-driven, AI-native Lifecycle and Digital Growth Manager to scale high-impact programs. You will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue.

You will own end-to-end email marketing, build segmentation strategies for customers and prospects, and run digital nurture programs that support every stage of the buyer's journey.

This role is critical to Redzone's growth. By operationalizing current ad-hoc programs, you will influence an estimated 15–20% incremental pipeline contribution from digital channels within your first year.

This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

• Lifecycle & Email Marketing:
  Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
• Segmentation & Nurture Strategy:
  Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision.
• Optimization & Testing:
  Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
• Event & Field Support:
  Lead digital surround for major trade shows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
• Content & Distribution:
  Drive organic content distribution across You Tube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
• AI Strategy:
  Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
• Strong hands-on email marketing experience, including audience segmentation and nurture program design.
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
• Experience with marketing automation/email tools (e.g., Marketo) is a plus.
• Knowledge of Salesforce and intent data (6
  
  Sense/Demandbase).
• Proven track record of driving revenue through digital and lifecycle testing.
• Self-starter who builds as much as they manage in a lean environment.

Compensation Package:

• Base pay range: $120,000 - $130,000 USD Annual (12 Months)
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity
• This position may be eligible for additional performance incentives
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, flexible spending accounts and employee assistance program

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD's vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition.

Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.