Position Details: Lead Business Development Retail-Miami,FL

$75,050.00 yearly

Full-time

This role leads the Media & Measurement function for Carnival Cruise Line.

• Responsible for leading the strategy, robust build out, and on-going delivery of the newly created marketing measurement approach for CCL's marketing spend.
• Responsible for forward thinking and being on the cutting edge of understanding and implementing customer segmentation, measurement, and emerging media channels (connected tv, digital OOH, mobile, social) and new ways of communicating and engaging consumers.
• Lead communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
• Leads the strategic customer segmentation and audience plan, the marketing media planning, buying, partnerships (branded content), negotiations, execution, reporting and optimization of our paid media and SEO.
• Collaborates with all key partners and stakeholders across brand and product marketing, CRM,.com, Casino, customer insights, social, data and analytics team and agency partners to help to define the standard for effective cross-functional collaboration.
• Manage US media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities.
• Performs other duties as assigned

• Bachelor's Degree Marketing, Business, related field
• Proficiency in data visualization tools such as Tableau, in data analytics tools such as SAS, SQL and in program coding such as Python.
• 15 + years of progressive experience and leadership in the Media and Communications segment with deep functional leadership experience in relevant media areas and integrated marketing communications.
• Experience in having demonstrated a propensity to challenge organizations to accelerate investment in both new and traditional pioneering media properties and programs.
• Deep understanding of audience, measurement, programmatic buying and media technology platforms.
• Sound understanding of performance digital marketing and full-funnel execution.
• Executive communication and presentation skills.
• This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their home on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  
  Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  
  401(k) plan that includes a company match Employee Stock Purchase plan
• Paid Time Off:
  Holidays All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion. Vacation Time All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.
  
  All employees gain additional vacation time with further tenure. Sick Time All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits:
  Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement