Vice President of E-Retail & Marketplaces

Vice President of E-Retail & Marketplaces

Miami, Florida, United States

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including:
Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including:
Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

The Vice President of E-Retail & Marketplaces will be strategically responsible for driving growth, maximizing sales, and managing day-to-day operations across our key commercial retail channels:
Amazon, Walmart, Macy’s, Mercado Libre, and Tik Tok Shop
. This hands-on leadership role requires a deeply analytical, growth-oriented professional who can seamlessly navigate the distinct ecosystems of pure-play e-tailers, traditional brick-and-mortar digital extensions, international marketplaces, and social commerce platforms.

The ideal candidate has a proven track record of scaling revenue, managing digital advertising budgets, optimizing digital shelf health, capitalizing on social shopping trends, and negotiating collaborative planning, forecasting, and replenishment (CPFR) strategies with major retail platforms.

Key Responsibilities

• Amazon Account Management & Growth
• Oversee the end-to-end operational and commercial performance of the Amazon marketplace channel (Vendor Central and/or Seller Central).
• Optimize the digital shelf through high-converting A+ content, strategic SEO keyword implementation, and robust review-generation strategies.
• Partner with internal or external agency teams to manage Amazon Advertising (SP, SB, SD, and DSP), optimizing ROAS and TACOS against strict efficiency targets.
• Monitor buy-box ownership, inventory health, unauthorized third-party (3P) sellers, and chargeback mitigation.
• Promotional & Pricing Strategy: Own the promotional calendar for high-traffic events, including Prime Day, Black Friday/Cyber Monday, and seasonal events; strategically manage Amazon Deals (Lightning Deals, 7-Day Deals, Coupons) and algorithmic pricing to maximize volume while protecting brand margin.
• Tik Tok Shop & Social Commerce Execution
• Own the end-to-end operational strategy, commercial performance, and growth of Tik Tok Shop across the brand portfolio.
• Develop social commerce playbooks integrating live shopping, affiliate influencer networks, creator partnerships, and shoppable short-form video content to drive impulse conversion and GMV.
• Oversee store setup, inventory integration, campaign execution, and fulfillment via FBT (Fulfilled by Tik Tok) or direct merchant fulfillment models.
• Leverage Tik Tok Shop Ads and creative analytics to scale performance, optimize customer acquisition costs (CAC), and maximize ROAS.
• Collaborate closely with social media, brand marketing, and influencer management teams to ensure brand alignment and viral product promotion.
• Drive omni-channel growth across , managing both 1P (retail) and 3P (Walmart Fulfillment Services - WFS) relationships.
• Execute strategic item setup, variant grouping, and content optimization tailored to the Walmart search algorithm.
• Manage Walmart Connect advertising campaigns to boost product visibility and category share-of-voice.
• Collaborate with retail buyers to align online promotional strategies with in-store initiatives.
• Macy’s & Department Store Digital Strategy
• Lead the ecommerce growth strategy for Macy’s digital platform (Vendor Portal / Direct-to-Consumer drop-ship models).
• Coordinate with Macy's merchant teams to plan exclusive digital assortments, online promotions, and seasonal digital catalog updates.
• Ensure brand presentation and product listings match premium department store standards, focusing on high-quality imagery and detailed product copy.
• Coordinate with Macy’s Media Network (MMN) on co-op opportunities…