Director, Creative Strategy LATAM

About the Company

Shark Ninja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions. Powered by the brands Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and has built a presence in multiple product categories worldwide. Headquartered in Needham, Massachusetts, it employs more than 4,000 associates and sells its products through key retailers, online platforms, and distributors globally.

The LATAM Social Creative Strategy Director is the creative owner for Shark Ninja brands on social across Latin America, with Mexico as the primary market and hands‑on responsibility for Brazil and Argentina. The role is embedded within the Global Social Creative team and works closely with global creative leads to ensure every market’s social presence is original, culturally relevant, and best‑in‑class.

• Serve as the creative lead and tastemaker for Shark Ninja brands on social across Latin America, collaborating with the Global Social Creative team and VP, Social Creative.
• Develop breakthrough social‑first ideas that balance entertainment, product storytelling, and cultural relevance for new and existing products across organic, paid, influencer/creator, and large‑scale production content.
• Ensure creative work is designed to travel across markets and platforms while respecting local cultural nuance.
• Write, edit, and shape content across short‑form video, stills, and emerging formats, adapting for local audiences and platforms.
• Direct shoots virtually and in‑person with internal creators, influencers, studios, and production partners, from lo‑fi creator content to high‑production campaigns.
• Collaborate closely with internal creators, Social Studios, and local market teams to translate ideas into scalable, market‑relevant content outputs.
• Work with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to align LATAM social creative with global brand vision while maintaining local excellence.
• Lead creator and influencer creative across LATAM markets, providing hands‑on direction during production.
• Act as the creative connective tissue between global strategy, local LATAM market needs, and execution.
• Push for culturally fluent, platform‑native, and unmistakably social‑first work across LATAM markets.
• Identify what’s working, what’s stale, and where each market should experiment next across Latin America.
• Contribute to evolving creative playbooks and best practices, ensuring LATAM learnings feed back into global strategy.

• Social content across LATAM markets that earns engagement because it’s worth engaging with.
• Clear creative POV for Shark Ninja brands on social in each key LATAM market, with content that feels native to each audience.
• Breakthrough work—across creators, influencers, and productions—that people share, reference, and talk about.
• Strong partnership with the Global Social Creative team, local studios, and creators yielding consistent, high‑quality output across LATAM markets.

• 6–8+ years of experience in social‑first creative, content, creator‑led, or production environments.
• A proven track record of breakthrough work across influencers, creators, and large‑scale campaigns, ideally spanning multiple LATAM markets.
• A hybrid skill set that includes concepting a creator brief, directing an influencer shoot, and overseeing full‑scale production across diverse LATAM markets.
• Deep cultural knowledge of Mexico, Brazil, and Argentina, or an insatiable curiosity to build it.
• Comfort in directing others across time zones and cultures, while also being able to execute work personally.
• Opinionated, curious, collaborative, and committed to avoiding dull content, with cultural sensitivity to adapt ideas for local relevance across Latin America’s distinct markets.

Salary Range: $130,000—$175,000 USD. Factors affecting starting pay include geography, skills, education, experience, and other qualifications.

Benefits include medical, dental, vision insurance; flexible spending accounts; health savings accounts…