Sr Mgr, Brand Mktg & Content

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Journey with us! Combine your career goals and sense of adventure by joining ourincredibleteam of employees at Royal Caribbean Group.

We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Weare proud to be the vacation-industry leader with global brands—including Royal Caribbean International, Celebrity Cruises and Silversea Cruises —the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

The Senior Manager, Brand Marketing, leads high-visibility brand, advertising, content, and integrated marketing initiatives for Royal Caribbean. This role elevates senior account leadership into broader management ownership across strategy, creative development, financial stewardship, production oversight, cross-functional alignment, agency management, performance measurement, and team development. The Senior Manager translates business priorities, consumer insights, product updates, cultural trends, and performance learnings into strategies, briefs, campaign plans, and measurable programs that strengthen brand relevance, improve awareness and consideration, drive meaningful engagement, and support long-term brand and business growth.

Working and collaborating with internal and external team members, the person in this position must thrive in working with others and creating an inspiring environment that fosters contribution and connection.

This role is ideal for someone who can move seamlessly between strategic leadership and executional excellence—setting direction, aligning stakeholders, inspiring creative teams, developing talent, managing resources, and ensuring the work is strategically grounded, creatively strong, financially responsible, and delivered with operational discipline.

• Leads with clarity, confidence, and accountability, helping teams prioritize, make decisions, evaluate tradeoffs, and move complex work forward.
• Brings a strong passion for brand storytelling, content development, advertising, creative excellence, cultural relevance, and modern marketing platforms.
• Is comfortable communicating with senior stakeholders, agency partners, cross-functional teams, and direct reports through ambiguity, shifting priorities, and fast-moving deadlines.
• Demonstrates strong financial stewardship, including budget planning, forecasting, scope management, reconciliation, investment prioritization, and resource tradeoff decisions.
• Develops talent by coaching team members, strengthening capabilities, setting expectations, and creating a culture of accountability, collaboration, curiosity, and continuous improvement.
• Has a strong point of view on how the brand should show up in market and the leadership skills to turn that vision into scalable, high-impact work.
• Uses data, insights, and post-campaign learnings to identify performance gaps and recommend strategic shifts that improve brand, demand, and efficiency outcomes.

• Lead the strategic development of breakthrough brand, advertising, content, and integrated marketing work that supports product priorities, business objectives, cultural relevance, and broader brand storytelling.
• Translate consumer insights, market trends, competitive learnings, product updates, performance data, and brand positioning into clear strategies, creative briefs, campaign platforms, and actionable creative direction.
• Guide the development of high-impact campaigns and content from brief through final delivery, ensuring work is strategically sound, creatively distinctive, operationally feasible, and aligned to brand standards.
• Champion brand clarity across visual identity, voice, messaging, creative platforms, campaign expression, and content ecosystems, developing tools, guidelines, and frameworks that enable consistency and…