Director, Creative

We are on a mission to provide the world with simple, wholesome food and beverage items that fit today's lifestyle, offering an intimate - yet fast and consistent - experience to our customers.

We love and take pride in what we do, and we currently offer an exciting opportunity to join a thriving and ever-growing brand in this industry.

The Creative Director is responsible for defining, protecting and evolving Pura Vida's creative expression across every guest touchpoint. As the steward of the brand's visual identity and creative execution, this leader transforms marketing strategies into compelling, culturally relevant and consistently exceptional brand experiences. This role reports to the VP of Marketing.

Working as a peer to the Brand Marketing Director, the Creative Director leads the development of all creative assets supporting marketing initiatives, product launches, seasonal campaigns, restaurant openings, digital experiences and brand storytelling. This role oversees the company's graphic design and content production teams while partnering closely with Marketing, Digital, Operations, Culinary and external agencies to deliver best-in-class creative work that strengthens the brand and drives business results.

The ideal candidate is an exceptional creative leader with strong business acumen who understands how to balance brand-building, storytelling, operational execution and speed without compromising creative excellence.

• Define and continuously evolve Pura Vida's creative expression while ensuring consistency across every guest touchpoint.
• Celebrate and infuse the brand's visual identity, creative standards, tone and aesthetic.
• Translate business strategies and marketing priorities into compelling creative concepts and brand experiences.
• Ensure creative work reinforces Pura Vida's positioning while remaining culturally relevant and commercially effective.
• Lead the creative development of all initiatives, including seasonal campaigns, menu launches, partnerships, restaurant openings and brand moments.
• Collaborate closely with the Brand Marketing Director to develop creative platforms, storytelling and campaign concepts that support business objectives.
• Guide creative execution from concept through final production across all channels.
• Ensure consistency across digital, social, in-store, packaging, environmental and experiential touchpoints.
• Provide creative direction for brand collaborations, co-branded partner assets and PR moments in close partnership with the Brand Marketing Director.
• Collaborate with Social Media department to build on the overall content strategy supporting brand storytelling, product marketing and guest engagement.
• Lead the Content team responsible for photography, content, video
• Oversee photography, video production, social-first content, editorial content, copywriting and campaign assets.
• Build an efficient content production model that supports both planned campaigns and real-time brand opportunities.
• Ensure content is optimized for each platform while maintaining a consistent brand voice and visual identity.
• Lead the Graphic Design team responsible for brand assets, campaign creative, menus, packaging, in-store materials, digital assets and presentation design.
• Establish creative processes that enable high-quality work delivered with speed and consistency that is required by the industry standards.
• Continuously elevate the quality of design across every consumer-facing touchpoint.
• Maintain and evolve the company's brand guidelines and creative systems.

• Oversee creative workflow, prioritization and resource planning across all projects.
• Manage relationships with external creative agencies, photographers, videographers, illustrators, production partners and freelancers.
• Manage usage rights, licensing and talent releases for all photography, video, music and creative assets.
• Ensure projects are delivered on time, within budget and aligned with priorities.
• Continuously improve creative process, asset management and production efficiency.

• Own and manage creative and content production budgets, including agency fees, freelance resources and photo/video production costs.
• Ensure efficient allocation of creative resources and strong return on production investment.

• Partner closely with the Brand Marketing and Social Media Directors to bring the annual marketing calendar and strategic initiatives to life through elevated execution.
• Collaborate cross-functionally to ensure creative solutions meet both guest needs and operational realities.
• Participate in early-stage planning to ensure creative considerations are integrated into initiative development from the outset.
• Foster a collaborative culture that encourages innovation, creativity and cross-functional partnership.

• Identify emerging creative, design, content and cultural trends that can…