Art Director - Waterparks & FEC's

• Experience scaling design using AI tools.

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe.

For more information on Lucky Strike Entertainment, please visit  .

Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time.

The Art Director, Waterparks & FECs will lead the visual direction and execution of brand and campaign creative across the Waterparks and Family Entertainment Center (FEC) portfolio, including Castle Park. This is a senior, hands‑on role responsible for shaping and evolving brand identity, developing high‑impact creative, and ensuring consistency across all channels.

This role will concept and create hero and campaign‑level creative, while also building scalable design systems and templates that enable efficient execution across the broader team. The Art Director will manage one direct report and oversee the end‑to‑end creative workflow, ensuring projects are delivered on time and at a high standard.

• Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
• Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
• Translate business and marketing objectives into compelling, high‑performing visual storytelling.
• Ensure consistency and quality across all creative, maintaining a cohesive brand system.

• Develop campaign creative across digital, social, email, web, OOH, and in‑park materials.
• Oversee creation of in‑park collateral (signage, menus, way finding, event materials) and ensure alignment with brand standards.
• Partner with marketing to bring seasonal, promotional, and always‑on campaigns to life.

• Build and maintain scalable design templates and toolkits for digital and print assets utilizing AI tools.
• Establish clear design guidelines that enable efficient execution by designers and external partners.
• Ensure templates balance brand consistency with flexibility across multiple parks and markets.

• Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
• Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
• Determine when to personally lead work vs. delegate to the designer based on complexity and priority.
• Maintain visibility into all active projects and proactively manage timelines and deliverables.

• Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders.
• Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
• Participate in campaign planning to ensure creative is integrated from concept through launch.

• Oversee production across digital, print, and out‑of‑home (OOH) channels.
• Ensure all deliverables meet technical specifications and production standards.
• Work with vendors and partners (print, fabrication, media) to bring creative to life in‑market.

• Strong portfolio demonstrating brand development, campaign creative, and multi‑channel execution.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
• Deep understanding of typography, layout, color, and visual systems.
• Experience creating scalable design systems and templates.
• Ability to think strategically while executing at a high level.
• Highly organized with strong project management instincts.
• Comfortable managing multiple priorities in a fast‑paced environment.
• Proactive, solution‑oriented, and able to take full ownership of projects.
• Strong…