Email & CRM Associate Manager

Email & CRM Associate Manager

Miami, Florida, United States

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including:
Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including:
Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Summary:

We are seeking a data-driven and results-oriented Email & CRM Associate Manager to own the end-to-end strategy, execution, and optimization of our direct-to-consumer (DTC) messaging channels. In this role, you will lead our lifecycle marketing efforts across Email and SMS—driving customer retention, expanding audience segmentation, and building automated flows that directly impact revenue. You will work closely with cross-functional partners and external tech vendors to turn performance data into actionable insights, continually optimizing campaigns through rigorous testing and advanced personalization tactics.

• Email & SMS Execution & Strategy:
  Oversee the end-to-end planning, execution, and deployment of campaign emails and SMS initiatives; develop automated lifecycle flows, segment audiences, and drive revenue through dedicated CRM channels.
• Segmentation & Personalization:
  Lead the audience segmentation strategy, leveraging customer data insights to enhance dynamic personalization, refine messaging relevance, and improve click-through rates across all campaigns.
• Lifecycle & Flow Automation:
  Build and optimize automated retention processes—such as browse/cart abandonment campaigns and dynamic inventory alerts—to drive measurable sales lifts and improve customer lifetime value.
• Testing & Campaign Optimization:
  Oversee continuous A/B testing programs focused on refining content, design, subject lines, and timing tactics to optimize campaign performance and maximize conversion rates.
• Data Analysis & Executive Reporting:
  Track, analyze, and report on key metrics including revenue, CTR, conversion rates, open rates, and engagement; generate monthly CRM analyses and present actionable findings to leadership while ensuring omnichannel data integration.
• Cross-Functional Alignment:
  Collaborate closely with cross-functional partners—including Site Teams, Designers, Brand Marketing, and Store Ops—to align email and CRM initiatives with broader commercial goals and product launches.
• Compliance & Data Hygiene:
  Partner with Legal and Technical Development teams to ensure strict compliance with global privacy regulations (TCPA, GDPR, CAN-SPAM); oversee list hygiene, bot suppression, and overall database health to maintain peak deliverability.
• Vendor & DTC Partner Relations:
  Manage third-party vendor relationships—including Email Service Providers (ESPs), SMS platforms, and DTC software tools—ensuring deliverables meet strategic brand standards and timelines.

Education:

4-year college degree in Marketing, Communications, Business Administration, or a related field.

Experience:

3–5 years of dedicated digital marketing experience, with proven expertise in CRM, email marketing execution, and loyalty program management. Technical Proficiency:
Advanced skills in Microsoft Excel (data manipulation, pivot tables, VLOOKUPs/XLOOKUPs), Word, PowerPoint, and Google Workspace. Platform Knowledge:
Hands-on experience with enterprise-level Email Service Providers (ESPs like Klaviyo, Salesforce Marketing Cloud, Attentive, or similar), SMS platforms, and Loyalty software tools. Analytical

Skills:

Strong analytical capabilities with a demonstrated history of evaluating campaign KPIs, conducting A/B testing, and translating customer data into actionable growth strategies.

Personal Attributes:
Strategic & Self-Motivated:
Proactive leader capable of prioritizing multiple projects independently…