Marketplaces Growth Marketing Manager; Primal Harvest

ABOUT PRIMAL HARVEST

Primal Harvest is aleadingholisticwellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.

As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers.

Primal Harvestwas founded in 2018 andis a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany.

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This roleis responsible for leading media, analytics, and growthfor

Amazon and Marketplaceschannels.

You willoperateat both strategic and executional levels - leadingstrategy,planning, and capability development whilst also executing media buying,testing, and optimization for thesekey sales channels.

In this role you will drive strong revenue and margin growth in the Amazon and Marketplaces P&L, deliver exceptional CAC / LTV economics, and collaborate effectively with the other digital sales and marketing channels to help achieve the company’s strategic and financial goals.

This role includes management of marketplaces in the United States and Europe.

• Own media strategy, planning, execution, and optimization across Amazon and other marketplaces

• Managebudgets, bidding, and campaign structure to maximize revenue and efficiency

• Partner closely with an external media agency to execute marketplace campaigns, whilemaintainingthe ability to work directly within Amazon Ads and other marketplace platforms tooptimizecampaigns and improve performance when needed.

• Lead execution across all Amazon ad products:

• Sponsored Products, Sponsored Brands, Sponsored Display

• Amazon DSP / Programmatic

• STV and emerging formats

• Scale media efforts acrossadditionalmarketplaces (Walmart, Target, etc.)

• Identify and scale high-performing campaigns, products, and audiences

• Drive continuous testing across:

• Keyword strategy and targeting

• Creative formats and messaging

• Bidding strategies and placements

• Optimizefor both short-term efficiency (ROAS/CAC) and long-term growth (TACoS, LTV)
  Analytics, Reporting & Insights

• Identify and unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels

• Continuously evolve media strategy based on performance data, market dynamics, and competitive landscape

• Build and own reporting frameworks to trackkey performance metrics and translate data into clear insights andstrategicrecommendations

• Monitor and drive performance across key KPIs(CAC, LTV,ROAS, ACOS,TACoS, CVR, SOV/ ranking)

• Own competitive intelligence across marketplaces,leveragingtools and data to track competitors, identifying trends, andshareactionable insights across the organization

• Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches

• Identifyandvalidatenew growth opportunities through structured experimentation

• Identify opportunities to improve efficiency, scalability, and performance

• Stay ahead of marketplace media trends, tools, and platform innovations

• 3-5+ years of hands-on Amazon Advertising experience

• Proven track recordscaling marketplace revenue and efficiency through direct campaign ownership

• Experience owning marketplace performance end-to-end (Amazonrequired; Walmart, Target, or other marketplaces a plus)

• Deep experience executing across:

• Sponsored Products, Sponsored Brands, Sponsored Display

• Amazon DSP / programmatic (required)

• Video / Streaming TV (STV) (preferred)

• Demonstrated ability to build, test, andscalecampaigns from scratch,translating strategy into measurable results

• Strongability to influence cross-functional stakeholders anddrive impact

• Experience in CPG, supplements, or eCommerce preferred

• Experience managing or partnering with external media agencies whilemaintainingownership of strategy, performance, and business outcomes.

• Proven ability to translate campaignobjectivesintoclear, measurable strategies

• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus