Senior Manager, Brand Marketing & Content

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Royal Caribbean International Marketing Team has an exciting career opportunity for a full time Senior Manager, Brand Marketing & Content reporting to the AVP, Brand Marketing, Content & Social Media.

This position will be working onsite from Miami.

The Senior Manager, Brand Marketing, leads high-visibility brand, advertising, content, and integrated marketing initiatives for Royal Caribbean. This role elevates senior account leadership into broader management ownership across strategy, creative development, financial stewardship, production oversight, cross-functional alignment, agency management, performance measurement, and team development. The Senior Manager translates business priorities, consumer insights, product updates, cultural trends, and performance learnings into strategies, briefs, campaign plans, and measurable programs that strengthen brand relevance, improve awareness and consideration, drive meaningful engagement, and support long-term brand and business growth.

Working and collaborating with internal and external team members, the person in this position must thrive in working with others and creating an inspiring environment that fosters contribution and connection.

This role is ideal for someone who can move seamlessly between strategic leadership and executional excellence—setting direction, aligning stakeholders, inspiring creative teams, developing talent, managing resources, and ensuring the work is strategically grounded, creatively strong, financially responsible, and delivered with operational discipline.

• Lead the strategic development of breakthrough brand, advertising, content, and integrated marketing work that supports product priorities, business objectives, cultural relevance, and broader brand storytelling.
• Translate consumer insights, market trends, competitive learnings, product updates, performance data, and brand positioning into clear strategies, creative briefs, campaign platforms, and actionable creative direction.
• Guide the development of high-impact campaigns and content from brief through final delivery, ensuring work is strategically sound, creatively distinctive, operationally feasible, and aligned to brand standards.
• Champion brand clarity across visual identity, voice, messaging, creative platforms, campaign expression, and content ecosystems, developing tools, guidelines, and frameworks that enable consistency and scalability.

• Annual, seasonal, and initiative-level brand marketing planning, ensuring priorities are grounded in audience strategy, channel considerations, clear KPIs, commercial impact, and opportunities to strengthen awareness, consideration, engagement, and brand relevance.
• Provide direction across planning, prioritization, timing, resource allocation, and campaign integration to ensure marketing efforts contribute to brand health, audience engagement, demand generation, revenue contribution, and long-term brand equity.
• Develop strategic recommendations that clarify the role each initiative plays in the broader marketing plan, from brand building and cultural relevance to demand generation, conversion support, or loyalty.
• Lead strategic planning conversations that connect product priorities, audience opportunities, media approach, creative ambition, partnership…