Strategy Manager

YIBI Hantang supports selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. We combine market insight, brand strategy, category development, strategic partnerships, and localized market experimentation.

We are seeking a Strategy Manager based in Miami to support strategic projects involving international consumer and lifestyle brands. The role is suited to professionals with experience in strategy, consumer industries, consulting, market intelligence, or international brand development.

• Analyze international consumer, beauty, fragrance, fashion, wellness, and lifestyle markets.
• Evaluate market-expansion and category-extension opportunities.
• Conduct competitive and consumer research.
• Support strategic recommendations for selected international brands.
• Evaluate potential brand partnerships and growth opportunities.
• Translate market insights into clear strategic recommendations.

• Experience in strategy consulting, corporate strategy, brand strategy, market research, or consumer strategy.
• Experience in fashion, beauty, fragrance, wellness, lifestyle, or consumer industries is preferred.
• Strong analytical and strategic-thinking skills.
• Ability to synthesize complex market information into actionable recommendations.
• International or cross-market experience is valued.

• Business Strategy
• Brand Strategy
• Market Expansion
• Consumer Insights
• Market Research
• Fashion & Lifestyle

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.