PR Manager

The Company

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components. Swatch Group unites, among other companies, the following watch brands under its roof:
Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence. The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations.

In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.

• Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media
• Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals
• Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy
• Develop and execute PR strategies for product launches, collections, partnerships, sponsor ships, and other brand initiatives
• Identify new opportunities to increase media engagement, brand relevance, and earned visibility
• Develop press releases, media kits, presentations, executive talking points, and other communications materials
• Lead PR initiatives from concept through execution
• Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners
• Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities
• Identify and execute influencer and brand ambassador opportunities in partnership with the agency
• Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI
• Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking

• Plan and execute approximately 5-8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements
• Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting
• Lead 2-3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead
• Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards
• Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution
• Prepare pre- and post-event analyses, including attendance, media impact, and ROI
• Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact
• Manage event budgets, reconciliation, invoicing, and SAP processes

• Develop weekly, monthly, quarterly, and annual PR and media activity reports
• Collaborate with internal teams on new ideas, campaigns, and opportunities
• Maintain relationships with media, influencers, industry leaders, and strategic partners
• Create presentations, reports, and communications materials for internal and external audiences
• Domestic and international travel required
• Perform other duties as assigned by Management

• Must have 5+ years of progressive public relations and brand communications experience
• Must have in-house PR experience working directly for a luxury,…