Sr. Director, Media Planning and Buying

Senior Director, Media Planning & Buying

KAYAK, part of Booking Holdings, is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheap flights and Hotels Combined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is looking for a strategic Senior Director, Media Planning & Buying to shape how we invest in media across markets and channels. You will partner with Brand, Growth, Creative, Analytics, Finance, Product and Commercial teams to build effective, measurable campaigns that support audience growth and business outcomes.

This role will be required to work from our Miami, FL office 3 days per week.

• Define and lead KAYAK's multi-market media planning and buying strategy across offline and digital channels.
• Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization and performance reviews.
• Develop integrated media plans spanning TV and video, out-of-home (OOH), radio, paid social, display, programmatic, search and other relevant channels.
• Balance brand impact, audience growth, efficiency and measurable business results across media investments.
• Establish measurement frameworks and feedback loops to evaluate reach, effectiveness, incrementality, efficiency and return on investment.
• Partner with Analytics and external measurement providers on attribution, incrementality testing and media mix modeling.
• Use campaign performance, consumer insights, competitive intelligence and market trends to develop clear investment recommendations.
• Manage strategic relationships with media agencies, publishers, broadcasters, technology partners and other vendors.
• Collaborate with Creative and Brand teams to translate audience and media insights into compelling, channel-appropriate campaigns.
• Partner with Finance, Product, Growth and Commercial leaders to align media investment with business priorities and communicate trade-offs clearly.
• Lead, coach and develop media professionals while building strong working practices across distributed, cross-functional teams.

• 10+ years of progressive experience in media planning and buying, including responsibility for multi-market campaigns and substantial budgets.
• Proven track record of using media investment to drive measurable brand awareness growth while delivering strong ROI and business results.
• Demonstrated expertise across offline and digital media, including TV/video, out-of-home, radio, paid social, display, programmatic and search.
• A track record of developing and executing integrated media strategies that deliver measurable business results.
• Experience leading annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization, vendor negotiation and performance evaluation.
• Strong knowledge of marketing measurement, including KPI development, incrementality testing, attribution, media mix modeling (MMM) and ROI or ROAS analysis.
• Advanced Excel skills and the ability to use data to develop clear, actionable recommendations. Experience partnering with teams using SQL, Tableau, Looker or similar tools is a plus.
• Experience hiring, managing, coaching and developing high-performing media or marketing teams.
• Proven ability to build trusted relationships with senior agencies, publishers, broadcasters, technology partners and internal stakeholders.
• Excellent communication, presentation, negotiation and storytelling skills, with the ability to explain complex media decisions to senior audiences.
• A bachelor's degree in Marketing, Advertising, Communications, Business, Economics, Statistics or a related field, or equivalent…