Vice President of Brand Marketing

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Full Time Senior Management Miami, FL, US

18 days ago Requisition

DO WHAT YOU LOVE!

Unique Vacations, Inc.

--an affiliate of the worldwide representative for Sandals Resorts
and Beaches Resorts -- is seeking a forward-thinking Vice President of Brand Marketing to join its remarkable Miami-based, in-house team.

Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.

We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark.
When you do what you love, you will be empowered to create the future that you want!

The Vice President of Brand Marketing will lead brand and media strategies by playing a critical role in driving growth and profitability. Be an agent for change and innovation. Lead brand & media channel strategy through alignment of the various department heads within the Marketing team.

• Responsible for developing and implementing the company’s overall marketing strategy.
• Oversee the Marketing and Advertising Departments.
• Work together with the Advertising Agency on a daily basis to evolve and refine our brand.
• Oversee the incorporation of Social Media across several digital marketing platforms and a number of paid media channels to increase revenue.
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Set performance and financial goals and attain them through team direction and management.
• Build and lead a marketing team who are deeply analytical in approach, tools and techniques and knows how to acquire new customers while constantly optimizing spend.
• Prepare and allocate budgets.
• Research and identify new business opportunities by developing a refreshed and expanded proposition that works across marketing channels.
• Seek new business tools and methods.
• Ensure that brand, visual identity and design conventions are tangible and consistent in every touchpoint (web, customer support, social, imaging and traditional media).
• Lead the creation and execution of comprehensive, measurable marketing strategies to drive sales.
• Utilize critical market and competitive research to understand, segment and define target market verticals and geographies, refining and improving the company’s product value.
• Collaborate with other executives and team leaders to decide on business strategies.
• Work collaboratively across functional teams including Sales to drive and deliver growth objectives, product marketing, funnel optimization and other strategic business objectives.
• Develop critical metrics and marketing reports for the Leadership team based on annual marketing objectives that demonstrate contribution to new and add‑on revenue goals.
• Responsible for positioning the Customer Care organization to provide an exceptional customer experience, effectively manage customer retention, and drive revenue growth.
• Utilize Key Performance Indicators to ensure overall management throughout the service delivery process resulting in improved Customer satisfaction.
• Promotes and implements initiatives in support of industry leading benchmarks for measuring exceptional customer retention factors. Prepares service improvement plans in response to consumer satisfaction survey results.
• Accountable to departmental budget, staffing requirements, spending strategies, and P&L (profit and loss) that provide for growth, yet drives cost efficiencies.
• Other tasks as required by management

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed…