Growth Marketing Senior Specialist; US & Emerging Markets

About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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As the Growth Marketing Senior Specialist, you will drive the marketing side of Nu Global's growth-hacking strategy, primarily across Lat Am and Europe (with an eye toward extending playbooks to the US as they prove out), turning community and cultural insight into content, channel activation, and outreach that accelerates acquisition, activation, engagement, retention, and referral. This role exists to help Nu grow where we want to grow through organic and unconventional ways — building real engagement, community trust, and grassroots momentum through a test-and-learn approach rather than running ads.

You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the audience already lives.

This role also works closely with Business Analytics. Because most of the channels you'll operate in have incomplete or no native attribution, contributing to credible proxy measurement — in close partnership with your Growth PM and Business Analytics — is as core to this job as the content and community work itself.

• Build and scale community-led growth channels: find, seed, and grow presence inside Whats App/Telegram groups, Facebook groups, Reddit threads, and diaspora forums where the audience already congregates, without depending on paid or fully trackable channels.

• Develop culturally fluent community content and voice: write and produce content that reads as native to each community (a Reddit post, a Whats App broadcast, a group meme) rather than as an ad, calibrated to the trust dynamics of expat and global professional audiences across Lat Am and EU geographies.

• Propose measurement approaches for hard-to-track channels: contribute proxy metrics, promo codes, and mixed-method measurement ideas in partnership with Business Analytics and the Growth PM, so channel impact can be argued with evidence, not anecdote.

• Run experimentation in a test-and-learn model, in lockstep with the Growth PM: translate community insight into testable hypotheses and campaign structures, working the same backlog and review cadence as the product side rather than a parallel one.

• Operate no-code/low-code growth tooling: build and maintain automation for community outreach and content distribution that scales without heavy engineering dependency.

• Scout and pilot emerging channels: track and test next-wave channels (GEO/generative-engine optimization, new community platforms) before they become mainstream growth levers.

• Bring a strong marketing point of view: partner with the Growth PM to shape the growth thesis for your workstream, and represent the marketing perspective clearly to product, data, and country stakeholders.

• Has solid experience in growth marketing, community marketing, or lifecycle marketing, including direct ownership of closed-community or grassroots acquisition (private groups, forums, and other low-visibility community channels) in consumer, fintech, or marketplace businesses.

• Demonstrated track record contributing to attribution workarounds for channels with incomplete or no native tracking. This is a hands‑on execution role.

• Is comfortable operating without clean data. Makes…